‘planning for agility’ makes a splash in dubai meeting of...

W H AT ’ S ONWEDNESDAY, NOVEMBER 12, 2014

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Kuwait Times

Calendar

of EventsNovember

13 Dasman Diabetes Institute will celebrate the WorldDiabetes Day 2014 on Thursday Nov 13, 2014. The event willinclude clinical consultations, activities for kids, first aid tech-niques, complimentary medical testing and screening, healthycooking sessions nutritional and pharmaceutical counseling.The public is invited to join and be part of promoting aware-ness, education and prevention diabetes from 4 - 9 pm.

14 Arpan Kuwait is presenting Raag ‘n’ Rachna, a combina-tion of musical and artistic program where the audience getsto enjoy a mandolin concert by UP Raju and a cartoon showby Jithesh on November 14 at Indian embassy auditorium at6pm.

14 - The English School Winter Wonderland Bazaar. Held atthe school premises in Salmiya.

14 - Punjab International Cultural Society presents PunjabiSabhyacharak nite 2014 on November 14, at 4 pm onwards inIndian Model School - Salmiya.

14 - Kala (Art) Kuwait NIRAM-2014 Children’s Day paintingcompetition at Indian Community School, Khaitan, on Friday,14 November. Clay modeling competition also will be con-ducted for 7 - 11 standard students. Visit www.kalakuwait.net,or by e-mail at kalakuwait@gmail.com

14 - Punjab International Cultural Society - Kuwait in asso-ciate with Fankaar Arts presents Punjabi Cultural Show withsingers from Punjab (India) On 14-11-2014 at Salmiyah IndianModel School - Salmiya at 5 pm.

15 - Arpan cartoon - caricature competition, workshopwith speed cartoonist Jitheshji at Indian Community School,Khaitan on Saturday, 15th November. Caricature competitionfor 5- 12th Std and adults at 9 am, workshop at 11.15 am.Students can register throughhttps://www.facebook.com/arpankwt orhttp://goo.gl/forms/u0CQcedoxT. kwt@gmail.com

28 Friends of CRY Club (FOCC), announces plans for 2014Chess Tournament for children of all ages upto high-school.“CRYchess 2014” will be held at the Salmiya Indian ModelSchool (SIMS), Salmiya, Kuwait,on Friday, 28th November2014, from 0930 - 1630 hrs. The players will be allocatedgroups by their age, to play in the Swiss pairing format. Formore details, registration forms, Rules of CRYChess 2014, visitwww.focckwt.org or contact FOCC members.

15 - Day Out Fiesta to be held at Wahran Park in Shamiya.Interested in participating from 4-9pm or emaildayoutkw@gmail.com.

22 - Kuwait Textile Association Bazaar - Held at SaduHouse on November 22.

22 - Kuwait English School Annual Bazaar - At KES inSalwa, block 11 on November 22. Tables are KD 20.

On Friday 7th November, 2014,McDonald’s launched HAPPY inKuwait. HAPPY is the ambassador for

the Happy Meal and will take its place in theMcDonald’s family alongside RonaldMcDonald, as an educational character thatpromotes healthy options for kids. To cele-

brate the launch, an event was held at theMcDonald’s branch in Sabah Al Salam from4pm to 8pm.

“The launch of HAPPY in Kuwait intro-duces a fun character that children canengage with and learn from. At the sametime, HAPPY joins McDonald’s as an ambas-sador to promote a healthy and activelifestyle for children, informing parents ofthe healthy choices available with theHappy Meal. We are very pleased to haveHAPPY join the McDonald’s family in Kuwait,and we are confident that children andadults alike will love our newest member,”

commented Sherif Coutry, MarketingDirector at McDonald’s Kuwait.

The event at the Sabah Al Salem branchwas an evening of fun-filled activities for thechildren and the whole family, with HAPPYbeing featured as the central character.

Games included a life-sized board game, aHAPPY puzzle, a selfie booth and the HAPPYjump, with McDonald’s long-time brandambassador, Ronald McDonald, taking partin all the fun. Families received points for par-ticipating in the activities, which they were

able to redeem for prizes. “Families are veryimportant to us at McDonald’s and HAPPY,along with Ronald McDonald, will encouragefamilies to spend time together, as well as actas a reminder of the wholesome choices weare promoting for children,” added Coutry.

McDonald’s launches Happy Meal Ambassador in Kuwait

Mindshare, which is part of WPP, is a global mediaagency network helping clients to make collabora-tive and adaptive decisions across their paid,

owned, and earned marketing in real-time. Mindshare’smost recent media summit, operating under the theme“Planning for Agility,” brought together the industry’sbrightest minds to discuss harmonizing Paid, Owned, andEarned channels to maximize brand awareness and market-ing effectiveness.

“Planning for Agility” drew in a thrilling array of celebrity

speakers from the fields of tech, brain science, sports, andmore. Daniel Sieberg, Author of “The Digital Diet” andGoogle’s Head of Media Outreach moderated throughoutthe day, beginning with Dutch football superstar RuudGullit, who shared his on- and off-field experience in anaction-packed panel titled “Planning Ahead to Score FutureGoals.”

Renowned ethical hacker and technologist Josh Kleinprovided his insights in “Surviving and Thriving in theDigital Age,” supermodel and CEO Caprice Bourret shared

her successes and lessons in “What’s Hot? Being Agile inToday’s Marketplace,” and brain science expert OlivierOullier taught the crowd fascinating “neuro-hacks” in“Mental Agility: Mastering the Emorational Brain.”

Three experts from the global Mindshare team alsoshared in the day, including Liam MacManus from “RiskingEverything in Real-Time,” which examined the GlobalPlanning Director’s success in the renowned Nike “RiskEverything” campaign, as well as Global Head of StrategyTim Elton and Managing Partner of Invention SeanJefferson in “The Media Plan of the Future: How Any BrandCan be Agile.”

The one-day summit offered a lineup of industry expertsfrom around the world, who gave thought-provoking pre-sentations that advised attendees on how to harness theextreme timeliness of modern-day communications to cre-ate agile marketing strategies that identify with customerson a closer level than ever before. Taking place at theMeydan Gallery at The Meydan Hotel, Dubai, the eventattracted a vast array of industry professionals seekingexpertise in creating communications that are relevant,engaging, and powerful for consumers.

“Whether we are talking about large brands or smallbrands, maximizing the potential of today’s marketplacerequires agile planning,” commented Mindshare MENA CEOSamir Ayoub. “Each of our fascinating panelists shared theirinvaluable expertise - whether we’re talking about behav-ioral science to better understand our consumers, or foot-ball strategy to understand our competitors. We’re thrilledto have completed another action-packed media summitwith tons of unique insights for our attendees.”

‘Planning for Agility’ makes a splash in Dubai4th executive

meeting of ASSE

Kuwait Chapter

American Society of Safety Engineers (ASSE), Kuwait’s premiervoluntary, non-profit making Health, Safety andEnvironmental organization, strives to provide professional

guidance, training, consultancy and resources to the industrial andsocial sectors in the region. The fourth Executive Committee Meetingof American Society of Safety Engineer (ASSE) - Kuwait Chapter washeld on 28 October 2014 at Kohinoor Banquet Hall in Fahaheel. Inthe welcome address; Mohammed Riaz Shareef, Chapter Presidentappraised that the Chapter activities has gone in his full pace afterthe Summer Vacations and Eid Holidays. He also informed that theprogram organized by WISE Committee; exclusively participated bywomen; was well appreciated by the community.

In his address; Fadhel Al-Ali, Chairman - ASSE Kuwait Chapter,commended the activities conducted by the chapter during themonth of October. The progress of chapter activities and the finan-cial details were presented by the Chapter Treasurer and ActgSecretary Dinesh Dutta. A delegation of ASSE-Kuwait Chapter visitedMohammed Hussain, CEO - Equate to explore the opportunities formutual beneficial partnership. The delegation consisted Fadhel Al-Ali, Chairman, Golamari Sampath Reddy, Chapter Vice President andDinesh Dutta, Chapter Treasurer & Actg. Secretary.

The progress of Annual Plans of various sub-committees werereviewed during the meeting: Training Committee Head, SanjayJaiswal highlighted that the training programs including NEBOSHIGC, SCBA certification training are planned for the members; as perthe training need assessment survey conducted among the workers.Membership Committee Head, Muvala Ramu updated the member-ship status, membership renewal status. An ID card is being plannedto issue to all members who hold a valid ASSE membership.

Occupational Health and Environment Committee Head, JigneshShah appraised that workshop on “Managing Waste” will be conduct-ing in the month of December 2014. Technical Committee Head,Ritesh Gupta briefed about the Technical meet on the Bow TieAnalysis scheduled for on October 29, 2014. Women in SafetyEngineering (WISE) Committee Head, Janet Najare appraised thecommittee on the First Aid Awareness for Housewives conducted on16th October. A similar session is planned on How to use FireExtinguishers exclusively for ladies.

Outreach Committee Head, Satya Narayana briefed about theoutreach activities including Defensive Driving program conductedfor the drivers of M/s HOT Engineering and Contracting Company.Publications Committee Head, Sunil N Sadanadan briefed about thenewsletter updates on the social networking websites like Facebook,Twitter, Instagram, LinkedIn etc. Articles on HSE related topics frommembers are requested for publishing in the newsletter. TheExecutive Committee informed that ASSE Kuwait Chapter will estab-lishing an Exhibition Booth for the upcoming Technical Conferenceorganized by Tamilnadu Engineers Forum. The Executive Committeealso informed that members will be participated in the conference asASSE-KC representatives.

The Executive Committee approved the two new awards one forEnvironment and the second for Corporate Social Responsibilityamong the GCC HSSE Excellence Awards-2015. It was approved toconduct a training on CPR and FA in Arabic for the benefit of teach-ers of Jabriya School. The meeting concluded with the Vote of Thanksby Chapter Vice President, Golamari Sampath Reddy; who acclaimedthe voluntary efforts of the core committee and the subcommitteemembers and requested to continue the same efforts for keepingthe society activities high.

An “Incredible India - a Journey through States” presentedthrough a vast variety of dance forms as well as fasci-nating display of handicrafts was organized under the

guidance of Dr Gargi Jain, Spouse of Indian Ambassador toKuwait, in the 350-seat Indian Embassy Auditorium onNovember 8. Sixteen Indian schools in Kuwait participated in thisevent. The objective was to highlight the rich cultural heritageof India. Number of Indian companies showcased their prod-ucts, included Malabar Gold, Sanskriti Fashion, Girnar Tea,Rasna Juice and India Heritage.

A raffle draw and door prize distribution at this event weredone by spouses of Ambassadors of the US, China, Japan,Russia and UNDP. The first prize in the competition, whichwas a tie, was bagged jointly by the Indian CommunitySchool, Amman Branch and Carmel School, Khaitan. The sec-ond prize went to the United Indian School, Abbasiya, andthe third prize to the Gulf Indian School, Fahaheel.

The dance troupe from Jabriya Indian School, Jabriya hadnovel participation of students from Lebanon, Iran and

Bangladesh, in addition to Indian students. Salmiya IndianModel School entered the competition at a short notice evenwithout a music teacher. The Indian Community School,Junior Branch merited special praise for a splendid perform-ance despite being very young in age. The national anthems

of India and Kuwait were played by the band of the GulfIndian School. The event was a stupendous success as it wasattended by a cross-section of prominent Kuwaiti ladies andother embassies and international organizations accredited toKuwait.

‘Incredible India’, a journey through states