apmg 8118 enterprise creativity, design& innovation project proposal-butterfly skincare products...
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APMG 8118 Enterprise Creativity, Design& Innovation
Project Proposal-Butterfly skincare products
Yao Pan (Christine)ID: 1356020
Part1: Butterfly opportunity GapSocial trends:• People’s health conscious of protecting body from• Beauty media influences• Fulfilling people expectation of improving
appearance• Finding a solution • Product opportunity of economic factor:• Niche market• Growth of beauty industry
Butterfly Opportunity Gap• New technological advances:• Scientific experiment for new advance recipe
development• Professional and scientific extraction method• New technology improve production
Part 2 Potential MarketButterfly is luxury and high-end products. It has
expensive selling prices in the market.• Butterfly assumes Elite may purchase Butterfly
three times a year. • Traditional middle class and new affluent workers
may purchase twice a year• More than one million in New Zealand.
Business model of Butterfly• The key is understanding customers’ needs and
fulfill their desire expectation• Objective: increasing marketing size• Marketing strategy• Channel• Value proposition• Resources and competitor analysis
Part 3: Butterfly research and developmentBrand conceptProduct lineYoung, light mature and mature typesMoisturizer, whitening and anti-aging functionDifferent product resolve different skin problem
Part 3: Butterfly research and developmentThe logo of Butterfly
Part 3: Butterfly research and developmentButterfly products
Part 4 Financial Plan
set up expense operation fee marketing Equipment fix assets
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000Estimate start up cost
Estimate start up cost
year 1 Year 2 year 30
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Estimate noGross incomeNet profits
Thanks
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