app discover problem
Post on 12-Nov-2014
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App discovery is a problem
• App sales decreases over time – Daily sales decline, even at the #1 position
• Mobile user base is growing – Mexico and Brazil lead LATAM mobile growth
Quick facts
App sales decrease over time
1. March 2009 Flight Control launched 2. Three months later, it sold 1 million copies. 3. After 10 months it sold the 2 millionth download
Current tactics are not enough
• Updated • Communicated with players • Integrated social networking • Reached out to media • Christmas and Holidays • Cross-promoted
Sales decrease, even at the #1 position
Mobile user base is growing
Mexico and Brazil lead LATAM growth
250,000 unique iPhone and iPod touch users in Brazil each month.
Sales mobile Users = ?
• A small number of iPhone (Android) users check the App Store (Market) on a regular basis.
Reach users within apps
So…
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