app discover problem
DESCRIPTION
TRANSCRIPT
![Page 1: App discover problem](https://reader033.vdocument.in/reader033/viewer/2022042813/5463e435af795983338b46c8/html5/thumbnails/1.jpg)
App discovery is a problem
![Page 2: App discover problem](https://reader033.vdocument.in/reader033/viewer/2022042813/5463e435af795983338b46c8/html5/thumbnails/2.jpg)
• App sales decreases over time – Daily sales decline, even at the #1 position
• Mobile user base is growing – Mexico and Brazil lead LATAM mobile growth
Quick facts
![Page 3: App discover problem](https://reader033.vdocument.in/reader033/viewer/2022042813/5463e435af795983338b46c8/html5/thumbnails/3.jpg)
App sales decrease over time
1. March 2009 Flight Control launched 2. Three months later, it sold 1 million copies. 3. After 10 months it sold the 2 millionth download
![Page 4: App discover problem](https://reader033.vdocument.in/reader033/viewer/2022042813/5463e435af795983338b46c8/html5/thumbnails/4.jpg)
Current tactics are not enough
• Updated • Communicated with players • Integrated social networking • Reached out to media • Christmas and Holidays • Cross-promoted
![Page 5: App discover problem](https://reader033.vdocument.in/reader033/viewer/2022042813/5463e435af795983338b46c8/html5/thumbnails/5.jpg)
Sales decrease, even at the #1 position
![Page 6: App discover problem](https://reader033.vdocument.in/reader033/viewer/2022042813/5463e435af795983338b46c8/html5/thumbnails/6.jpg)
Mobile user base is growing
![Page 7: App discover problem](https://reader033.vdocument.in/reader033/viewer/2022042813/5463e435af795983338b46c8/html5/thumbnails/7.jpg)
Mexico and Brazil lead LATAM growth
250,000 unique iPhone and iPod touch users in Brazil each month.
![Page 8: App discover problem](https://reader033.vdocument.in/reader033/viewer/2022042813/5463e435af795983338b46c8/html5/thumbnails/8.jpg)
Sales mobile Users = ?
![Page 9: App discover problem](https://reader033.vdocument.in/reader033/viewer/2022042813/5463e435af795983338b46c8/html5/thumbnails/9.jpg)
• A small number of iPhone (Android) users check the App Store (Market) on a regular basis.
![Page 10: App discover problem](https://reader033.vdocument.in/reader033/viewer/2022042813/5463e435af795983338b46c8/html5/thumbnails/10.jpg)
Reach users within apps
So…