are you happy now? architecting happiness wiad2015
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Architecting Happiness, #WIAD2015
Xander Roozen / @shuggie / Informaat
Are you happy now?
February 21, 2015
4
“ (…) with certain unalienable
Rights, that among these are
Life, Liberty and the pursuit of
#Happiness.”
~ United States Declaration of
Independence, 1776
5
“ The discovery of a new dish
does more for the #happiness of
the human race than the
discovery of a star.”
~ Jean Anthelme Brillat-Savarin
7
“ The word #happiness is not used lightly.
Happiness is an aspiration of every human
being, and can also be a measure of social
progress. ”
~ World Happiness Report, United Nations,
2013
50%
10%
40%
8
What determines happiness?
~ Sonja Lyubomirsky, The how
of happiness, 2008
Intentional activity
Genetic set point
Circumstances
10
“I think with technology,
entertainment and design, we can
actually increase (…) human
#happiness on the planet. (…)
And if design can increase (…)
#flow and meaning, what we're all
doing together will become good
enough.”
~ Martin Seligman, TED, 2008
11
“While traditional HCI was very problem-oriented, UX is a
positive approach to HCI, looking for rich experiences rather
than solely focussing on usability problems.”
~ Anna Pohlmeyer (2012)
19
Pre digital
Finite touch points
Digital age +2.0
Multiple, connected touch points
Post digital age +2.0
Infinite touch points
Touch
points
~ David
Armano,
2007
23
3 universal pillars of happiness:
• Autonomy - feeling in control of one’s surroundings
• Competence - learning & growing skills
• Relatedness - interacting & connecting with other people
~ Sonya Lyubomirsky, 2008
25
Autonomy
• Tools to personalize the
experience - time-shifting,
different platforms
• Transparency - sponsorship
26
Competence
• Flow - simple entry point to
complex information
• Learning about other people’s
thoughts and emotions
27
Relatedness
• The ability to follow others and
form groups around gathering
knowledge
• Multiple ways to interact
33
Architecting #happiness.
It can be done. Design is the
connecting factor between the
dynamic ecosystem and the need
for #happiness.
Thank you.
Creatief Systematisch Duurzaam
info@informaat.nl
+31 35 543 1222
Jacob van Lenneplaan 57 3743 AP Baarn
35
About (most of) the images and references (1/3) 36
3. http://www.pursuit-of-happiness.org/history-of-happiness/aristotle/
http://www.mattbacon.net/archives/207
4. quote: http://en.wikipedia.org/wiki/Life,_Liberty_and_the_pursuit_of_Happiness
image: http://en.wikipedia.org/wiki/United_States_Declaration_of_Independence
5. https://twitter.com/Shuggie/status/561091222438436865
6. http://en.wikipedia.org/wiki/Happiness_Is_a_Warm_Gun
7. http://unsdsn.org/resources/publications/world-happiness-report-2013/
8. Lyubomirsky, S. (2008). The how of happiness: A scientific approach to getting the life you want. New York: Penguin Press.
The Science of Happiness" Sonja Lyubomirsky - https://www.youtube.com/watch?v=_URP3-V1sY4
10. Martin Seligman - http://www.ted.com/talks/martin_seligman_on_the_state_of_psychology/transcript?language=nl#t-4109
11. Anna Pohlmeyer - http://www.bcs.org/upload/pdf/interfaces92.pdf
image: http://crispme.com/10-retro-lego-wallpapers/
About (most of) the images and references (2/3) 37
12. image - http://thenounproject.com/mailchimp/collection/the-happiness-collection/
Redefining Value, to Business and to Society by Nathan Shedroff - https://www.youtube.com/watch?v=9pfqZWMpJJY
14. http://www.euroia.org/speaker/alberta-soranzo/
Image: http://en.wikipedia.org/wiki/Modem
15. http://www.designative.info/2009/06/03/listen-to-andrew-hintons-you-are-mostly-here-digital-space-and-the-context-problem-talk-at-ia-summit-
2009/
18. http://www.fastcompany.com/3006147/most-innovative-companies-2013/because-steve-jobss-first-public-iphone-call-starbucks-still-
?partner=newsletter
+
https://www.youtube.com/watch?v=M0vTQm8Lkoo
19. http://darmano.typepad.com/logic_emotion/2008/01/infinite-touch.html
21. https://www.youtube.com/watch?v=auNAvO4NQnY
22. http://gawker.com/make-hitler-happy-the-beginning-of-mein-kampf-as-told-1683573587
About (most of) the images and references (3/3) 38
23. image: http://static.panoramio.com/photos/original/49268237.jpg
Lyubomirsky, S. (2008). The how of happiness: A scientific approach to getting the life you want. New York: Penguin Press.
+
http://www.slideshare.net/missrogue/happiness-as-your-business-model-414463
24. http://www.nbcnews.com/pop-culture/viral/serial-highly-addictive-spinoff-podcast-american-life-n235751
28. image: http://www.finallymedia.nl/blog/pakketje-van-coolblue-met-echt-naar-karton-smakende-pakketbodem
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