asi power summit - advertising specialty institute
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Advertising Specialty Institute® asi/33020
POWERSUMMITARIZONA 2007
ASI
80-813012-1107
Thank You for Attending the 2007 ASI Power Summit
❖ ❖ ❖ ❖ ❖
Please Hold the date November 9-12, 2008
POWERSUMMITARIZONA 2007
ASI
Arizona Biltmore Resort & Spa
November 11–13, 2007
Agenda ❖ Sponsors ❖ Attendees
We Would Like to Thank the ASI Power Summit Sponsors
n
AdVantage Line asi/31570
All In One® asi/34256
BIC Graphic USA asi/40480
Chulani Promotional Products Inc. asi/45100
Clear-Ad asi/45447
Embroidery Concept & Design, Inc. asi/52315
Perry Ellis International asi/77715
Pro Golf Premiums, Inc. asi/79680
Secure Media
SnugZ USA asi/88060
POWERSUMMITARIZONA 2007
ASI
Welcome to the ASI Power Summit.
The goal for the ASI Power Summit is to turn provocative and timely ideas into action to make business better. You’ve been invited to be a part of this inaugural event because I believe you’ll be an active participant in our discussions.
Together, we’ll delve into many important industry topics, issues and trends outlined in the detailed agenda in this guide. You will also find a directory of this year’s ASI Power Summit panelists – some of the most influential leaders in the advertising specialty industry – who will be sharing their thoughts, vision and industry experiences.
I urge you to take advantage of our roundtable discussions and panelist sessions and use them to brainstorm new ideas for your company, consider solutions to challenges in the marketplace and to share best practices for success with your peers. We’ll also have many networking opportunities, including golf and a visit to Frank Lloyd Wright’s Taliesin West. This year’s exclusive Power 50 group will be announced during Monday evening’s dinner – a list sure to spark debate in coming days.
I look forward to our interactions over the next few days, and please let me know (or any of us from ASI) your thoughts about the ASI Power Summit. Never hesitate to tell me how we’re doing, and what we can do better.
Best regards,
Timothy M. AndrewsPresident & Chief Executive Officer
AgendaSunday, November 11th
10:00 a.m. Golf (optional)
Adobe Golf Course
4:00 p.m. Group Photo Assemble in front of Biltmore Hotel
6:00 p.m. Cocktails Squaw Peak Terrace
7:00 p.m. Dinner (Sport Jacket)
Grand Ballroom
7:45 p.m. – 8:15 p.m. Interview with Person of the Year Grand Ballroom
Paul Lage is Counselor magazine’s 2007 Person of the Year and will be interviewed during the opening evening dinner by ASI President and CEO, Timothy M. Andrews, about his management style, how he has united employees of Norwood Promotional Products, improved customer service and what his strategy and business outlook are for Norwood and the industry for 2008.
Monday, November 12th
7:00 a.m. Networking Breakfast McArthur Ballroom – Salon 1 & 2
7:45 a.m. – 8:45 a.m. What End-Buyers Really Want McArthur Ballroom – Salon 4
Moderator: Melinda Ligos, Editor-in-Chief, ASI Magazines
Before joining ASI, Melinda spent more than 13 years at Nielsen Media in New York, overseeing a group of business-focused magazines that included Sales & Marketing Management magazine. She is a five-time winner of the Jesse H. Neal Award, the highest honor in business journalism. Melinda has been a frequent contributor to the business section of The New York Times, and her work was featured in the 2001 edition of “The Best Business Stories of the Year.”
Moderator: Melinda Ligos
POWERSUMMITARIZONA 2007
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What End-Buyers Really Want (continued) Panelists: Judi Henderson-Townsend, Mannequin
Madness; Tom Martin, Zehnder Communications; Chelsea Recicar, Kissimmee Convention & Visitors Bureau; Cris Bremner, Rack Room Shoes
This session features results of an exclusive survey from Successful Promotions magazine’s first-ever end-buyers study, exploring how end-buyers make purchasing decisions, revealing how much they plan to spend on advertising specialties in 2008 and what distributors and suppliers can do to serve them better. The panel consists of four end-buyers, who collectively spend millions of dollars on promotional products.
8:45 a.m. Break Pre-Function Area of the McArthur Ballroom
9:00 a.m. – 9:45 a.m. Recruiting & Retaining Great Sales Talent McArthur Ballroom – Salon 4
Moderator: Michele Bell, Editor, Supplier Global Resource and Senior Editor, Counselor magazine
Prior to ASI, Michele was an editor at TV Guide and Whittle Communications. She received an American Society of Business Publication Editors award for best profile feature in Counselor magazine, and two APEX Awards for Publication Excellence for her work with Successful Promotions and Supplier Global Resource magazines. Michele has also served as a valued contributor to City Paper in Philadelphia.
Panelists: Michael Bernstein, Polyconcept & Polyconcept North America; Jo-an Lantz, Geiger; Memo Kahan, PromoShop; Kathy Aaronson, The Sales Athlete Inc.
Leaders of three industry companies known for exceptional sales teams and the owner of a sales recruitment company will discuss where they look for great talent, what traits they believe are crucial to sales success in this industry, proven methods to train and compensate their teams, and ways to effectively motivate a Baby Boomer sales rep versus a Gen-Xer versus a member of Gen Y.
Moderator: Michele Bell
Agenda 9:45 a.m. – 10:30 a.m. Executing a Successful Turnaround
McArthur Ballroom – Salon 4
Moderator: Richard Fairfield, Senior Vice President & Publisher, ASI
Prior to ASI, Rich was senior vice president of corporate development and operations for American Express Publishing, where he managed strategic planning for traditional brands and online media and launched online products for Travel + Leisure and Food & Wine magazines. Prior to that, he was a business manager at Time, Inc., where he expanded franchise development for Money and Life magazines. He started his career in Chicago with Andersen Consulting (now Accenture).
Panelists: Vera Muzzillo, Proforma; Vince Schaller, Uniflex; David Woods, Adventures In Advertising (AIA); Paul Lage, Norwood Promotional Products
Four key industry leaders who are currently all at different turnaround phases at their respective companies will relate the warning signs of a company in trouble, important strategies for each phase of a successful turnaround, how to best retain key people that help establish a new corporate vision, and avoiding common pitfalls as the company evolves, strengthens and grows.
10:30 a.m. Break Pre-Function Area of the McArthur Ballroom
10:45 a.m. – 11:45 a.m. Distributor and Supplier Roundtable McArthur Ballroom – Salon 4
Moderator: Timothy M. Andrews, President & CEO, ASI
Tim began his career as a journalist at Dow Jones & Co., publisher of The Wall Street Journal, and transitioned after seven years into product development, marketing and senior management roles. He became the founding president and chief executive of Factiva, a $225 million joint venture he championed between Dow Jones and Reuters that provides electronic news and research products and services. Immediately prior to joining ASI, he served as chief executive officer of Primedia, Inc., the second largest magazine publisher in the United States.
Moderator: Richard Fairfield
Moderator: Timothy M. Andrews
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Distributor and Supplier Roundtable (continued) Panelists: Gregg Emmer, Kaeser & Blair Inc.;
Jonathan Isaacson, Gemline; Dolly Duffy, Atchison Products, a division of BIC Graphic USA; Kellie Claudio, Ashworth Inc.; Ross Silverstein, iPROMOTEu; Craig Callaway, eCompanyStore
A Roundtable discussion focusing on timely industry issues affecting distributors, suppliers and end-buyers, including sourcing products from China, the controversies of recruiting, product liability, compliance and safety, and forming the vision for what is going to change and what may stay the same in the advertising specialty business in the next ten years.
11:45 a.m. – 12:30 p.m. Product Liability & Compliance Guests will be divided between 12 breakout rooms from Salon 1 – 12
Roundtable participants will divide into groups to brainstorm and devise action plans that address product liability, compliance and safety.
12:30 p.m. Golf Tournament Lunch Adobe Golf Course
12:30 p.m. Lunch for Non-Golfers Palo Verde Room in Arizona Wing
2:30 p.m. Non-Golf scheduled activities: Pick Up Location: Main Building Lobby
• Tours of Taliesin West, Frank Lloyd Wright’s Home
• Scenic Desert Horseback Ride
• Hike the Desert Mountain Trails
7:00 p.m. Cocktails Squaw Peak Terrace
8:00 p.m. Dinner, Power 50, Golf Awards (Sport Jacket)
Grand Ballroom
Agenda Tuesday, November 13th
7:00 a.m. Networking Breakfast McArthur Ballroom – Salon 1 & 2
8:00 a.m. – 8:45 a.m. Delivering “Knock-Your-Socks Off” Customer Service McArthur Ballroom – Salon 4
Moderator: Melinda Ligos, Editor-in-Chief, ASI Magazines
Panelists: Marty Lott, SanMar; Sharon Steelman, Bama Jammer; Alan Vaught, Evans Manufacturing
A panel of industry executives lauded for their high levels of customer service discuss improvements and best practices, including the use of cutting-edge technologies, innovative ways to keep service representatives motivated, and what the important issues are to consider as the industry moves forward.
8:45 a.m. – 9:30 a.m. Breakout Sessions Guests will be divided between 12 breakout rooms from Salon 1 – 12
Brainstorm solutions to real-life customer service scenarios for distributors, suppliers and end-buyers, including how to effectively address inquiries about product liability.
9:30 a.m. Break Pre-Function Area of the McArthur Ballroom
9:45 a.m. – 10:30 a.m. Attracting Investors McArthur Ballroom – Salon 4
Moderator: Andrew Cohen, Editor, Counselor magazine
Andy previously was editor of Incentive and Potentials magazines at The Nielsen Company in New York. His work there received four Jesse H. Neal Awards, the highest honor in business journalism. This year, under Andy’s leadership, Counselor magazine received its first ever Neal Award for its Family Business Spotlight series, two Folio magazine awards for best feature article, and an American Society of Business Publication Editors award for best department.
Panelists: Brian Sauer, The Riverside Company; Marc Simon, HALO Branded Solutions; Elias Sabo, Compass Diversified Holdings
Moderator: Melinda Ligos
Moderator: Andrew Cohen
POWERSUMMITARIZONA 2007
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Attracting Investors (continued) Principals from industry companies and investment
firms delve into how organizations become attractive for acquisition by equity firms, what specific charac-teristics and dynamics make the promotional products industry ripe for capital companies to target, and what this all means for relationships with distributors, suppliers and end-buyers.
10:30 a.m. – 11:30 a.m. The International Marketplace McArthur Ballroom – Salon 4
Moderator: Richard Fairfield, Senior Vice President & Publisher, ASI
Panelists: Randy Chen, Impex International; Philippe Varnier, Polyconcept; Francesc Angelet, Mid Ocean Brands; Martin Varley, Dowlis Corporate Solutions; Bonni Shevin-Sandy, Tagmaster/Dard Products, Inc.
Exclusive global update in which world-leading experts in the industry explore some of the most important issues in the international marketplace, including product safety and testing standards, currency fluctuations, shipping procedures and rates, logistics, and coming changes for the traditional advertising specialty supply chain.
11:30 a.m. Break Pre-Function Area of the McArthur Ballroom
11:45 a.m. – 1:00 p.m. Family Business McArthur Ballroom – Salon 4
Moderator: Timothy M. Andrews, President & CEO, ASI
Panelists: Chris Vernon, The Vernon Company; Matthew Cohn, ASI Show!; Carol Constantino, The Noteworthy Company; Jeff Lederer, Prime Resources Corp.
This panel will tackle head-on some of the most prominent challenges in doing business with family-owned companies, such as what happens when the salesperson you just had a heated disagreement with turns out to be the owner’s daughter or how to tell the president that his son just blew a 15-year relationship. We’ll also cover the intricacies families work through in their daily operations, including managing children, siblings and spouses, hiring and firing, best practices for determining effective salary structures, estate planning, and issues arising from an unexpected death, divorce or change in family leadership.
1:00 p.m. Closing Session McArthur Ballroom – Salon 4
Moderator: Timothy M. Andrews
Moderator: Richard Fairfield
David WoodsPresident and CEO, Adventures in Advertising (AIA) | asi/109480dwoods@aiacorporation.com
David Woods joined Adventures in Advertising (AIA) as President and CEO in February 2003, and led a management buyout of the company in July 2005. Woods was previously CEO of the Lee Wayne Corporation for 10 years. He served briefly in 2002 as interim Chief Operating Officer of PPAI, where he also served as Chairman of the Board in 2000. Woods, a member of the Counselor Power 50, currently serves as Chairman of the Promotional Products Education Foundation.
Kellie ClaudioVice President, Ashworth Inc. | asi/37128kellie.claudio@ashworthinc.com
Kellie Claudio has been in the apparel business for 20 years, beginning with young men’s and junior surf-wear. She has a wealth of experience in working with, buying from and selling to better department stores, specialty stores and mass merchants. Claudio has been with Ashworth Inc. for 10 years. Earlier this year, Claudio was promoted to Vice President of the Corporate Division of Ashworth and leads all the merchandising, marketing and customer support teams for the division.
Matthew CohnPresident, ASI Show!®
mcohn@asicentral.com
Matthew is President of The ASI Show!, the industry’s No. 1 tradeshow featuring five national ASI Shows and the Advantages Roadshow, bringing together 30,000 distributors with suppliers each year. Matthew served as President, Education Chair and Treasurer of the Philadelphia Chapter of the Young Entrepreneurs Organization; sits on the boards of the Philadelphia Chapter of the Young President’s Organization, ASI President’s Council, ASI Computer Systems, Corporate Alliance for Drug Education and the Society of Independent Show Organizers and is Chair of the Audit Committee of The Bancorp Bank. The Philadelphia Business Journal recognized him in their “40 Under 40,” he was named one of the “Top 100 People to Watch” by Business Philadelphia and one of the “100 Most Influential People” in the tradeshow industry by Tradeshow Week.
Dolly DuffyCEO, Atchison Products, a division of BIC Graphic USA | asi/37210dolly.duffy@atchisonbags.com
Dolly Duffy, President of Atchison Products, a division of BIC Graphic USA, has been in the advertising specialty industry for 18 years. Duffy and her husband, Dan Fangman, owned and managed Atchison Products prior to selling the company to BIC Graphic USA in August 2007. Duffy and Fangman also won Counselor’s Supplier Entrepreneur of the Year award this year.
panelistsPOWERSUMMITARIZONA 2007
ASI
AdVantage Lineasi/31570
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AdVantage Industries features the widest selection of innovative
promotional merchandise in the ad specialty industry. We provide
competitive pricing on our full line of over 1800+ products, and
we warehouse extensive inventory for immediate delivery for
your time-sensitive projects. We specialize in custom product
manufacturing from concept to delivery, and all products are
inspected and quality-tested to meet the most demanding
consumer...your customer. AdVantage Industries provides
outstanding customer service, extended hours of operation,
and fast delivery on your orders – 24-hour service is available.
Sharon SteelmanPresident, Bama Jammer Promotions | asi/131414sharon@bamajammer.com
Sharon Steelman is the Owner of Bama Jammer, an 11-year-old, multimillion dollar distributorship. Steelman oversees a fast-growing operation that also offers in-house screen printing and embroidery services. Bama Jammer Promotions is located in Huntsville, Alabama.
Elias SaboPartner, Compass Diversified Holdingselias@compassequity.com
Elias Sabo is a Partner with Compass Diversified Holdings, the equity firm that purchased HALO Branded Solutions earlier this year. Prior to joining Compass Diversified Holdings in 1998, Sabo was an investment banker at CIBC Oppenheimer. Sabo currently serves as a Director of HALO Branded Solutions, as well as, a number of other companies.
Craig CallawayCEO, eCompanyStore | asi/185782ccallaway@ecompanystore.com
Craig Callaway is Chief Executive Officer of eCompanyStore. Callaway leads one of the largest and fastest-growing distributor firms in the country, as eCompanyStore has been recognized by both ASI and Inc. magazine on their fastest-growing company lists.
Martin Varley Chief Executive, Dowlis Corporate Solutions | asi/183080martin.varley@dowlis.com
Martin Varley has been the driving force behind Dowlis Corporate Solutions since 2004 and has more than 17 years of experience in the promotional merchandise industry. Varley was the founder of Incentives Two Limited and was the former European Managing Director of 4imprint, where he grew revenues of £50m per year through organic growth and acquisitions.
panelistsPOWERSUMMITARIZONA 2007
ASI
All In One®
asi/34256
n
All In One® is a finalist in seven categories for the 2008
Counselor Magazine Distributor Choice Awards.
USB Drives – Pens – Electronic Products – Computer Accessories
Keytags & Luggage Tags – Magnets – Office & Desk Items
Be A Leader.
Alan Vaught CEO, Evans Manufacturing | asi/52840alan@evans-mfg.com
Alan Vaught is CEO of Evans Manufacturing. He has over 30 years of manufacturing experience and is an expert in process improvement. His company is one of the few domestic manufacturers in the promotional product industry. Through continuous process improvement and Lean Manufacturing principles Evans Manufacturing is able to compete with global manufacturing. Outside of work, he has a wife and two young children. As a family, they enjoy snow skiing, traveling and boating.
Jo-an LantzExecutive Vice President, Geiger | asi/202900jlantz@geiger.com
Jo-an Lantz, MAS, is Executive Vice President and a member of the Board of Directors for Geiger. She is a former Counselor International Person of the Year (2004), and a member of Counselor’s Power 50. She represents Geiger as the sole U.S. member of the international group WAGE (World Advertising Gift Exchange), a 50-year organization with 26 members from 25 different countries. Lantz has volunteered her time for a variety of industry groups and associations, including her role as the former Chair of the Board of Directors for Promotional Products Association International (PPAI).
Marc SimonCEO, HALO Branded Solutions | asi/356000marc.simon@halo.com
Marc Simon has been CEO of HALO Branded Solutions for the past seven years. Simon, a member of Counselor’s Power 50, led the successful reorganization of the company and its reemergence as a growing and responsible industry leader. These accomplishments were recognized by Counselor last year, which named Simon as the industry’s 2006 Person of the Year.
Jonathan IsaacsonPresident, Gemline | asi/56070jisaacson@thegemgroup.com
Jonathan Isaacson is the President of Gemline, a privately-held supplier of promotional products based in Lawrence, Massachusetts. He is a member of Counselor’s Power 50 and has been involved in the advertising specialty industry since 1988. As a design leader in the market, Gemline has been honored multiple times by the Specialty Graphic Imaging Association.
panelistsPOWERSUMMITARIZONA 2007
ASI
BIC Graphic USAasi/40480
n
BIC Graphic USA, a division of BIC USA Inc., is a leading, world-class
supplier of custom-imprinted products for the promotional products
industry. BIC Graphic USA sells exclusively through distributors
of promotional products/advertising specialties. All products from
BIC Graphic USA are imprinted with the highest quality and the
utmost attention to detail. Customer service is also a cornerstone
of BIC Graphic USA. Products are backed by services and
programs that lead the industry.
Randy ChenPresident, Impex Internationalrandychen@impex.com.tw
Randy Chen has 15 years of experience in the international promotional product industry and is currently in the eleventh year of running Impex International, which provides services to over 25 suppliers and has offices in the U.S., China and Taiwan.
Ross SilversteinPresident and CEO, iPROMOTEu | asi/232119rsilverstein@ipromoteu.com
Ross Silverstein is the Founder, President and CEO of iPROMOTEu. Silverstein is also the Founder of the Organization of Promotional Products Salespeople, a group that focuses exclusively on the interests of industry salespeople. A member of Counselor’s Power 50, Silverstein was also honored by the magazine as its Distributor Entrepreneur of the Year in 2005.
Gregg EmmerVice President and CMO, Kaeser & Blair Inc. | asi/238600gemmer@kaeser-blair.com
Gregg Emmer began his career in the ad specialty industry with a New Jersey distributor and fulfillment company in 1970, but moved to the supplier side the next year. Leaving the supplier side six years later, Emmer opened a distributorship and commercial printing company. In 1991, he joined Kaeser & Blair Inc. as National Sales Director. Today, as Vice President and Chief Marketing Officer, he oversees all its corporate communications and promotions.
Chelsea RecicarMarketing Specialist, Kissimmee Convention & Visitors Bureau
Chelsea Recicar is a Marketing Specialist for the Kissimmee Convention & Visitors Bureau (Kissimmee CVB). Recicar is responsible for marketing the destination through advertising and promotion and is tasked in growing the brand identity of Kissimmee. Acting as liaison between the advertising agency and the bureau, Recicar is responsible for purchasing more than $100,000 worth of promotional products every year.
panelistsPOWERSUMMITARIZONA 2007
ASI
Chulani Promotional Products Inc. asi/45100
n
Chulani is a leading manufacturer of gift products in the USA
for the last 22 years. From pens and fun products...to office items
for everyday use, we manufacture a variety of unique products.
Judi Henderson-TownsendMannequin Madness
Judi Henderson-Townsend is the Owner of Mannequin Madness, a San-Francisco-based company that buys, sells and rents used mannequins. A lifelong entrepreneur, Judi has been featured on CNN, Evening Magazine and Fine Living TV. Her company has satellite offices in San Diego, Las Vegas and New York.
Francesc AngeletCEO & President, Mid Ocean Brands | asi/270150angeletf@midoceanbrands.com
Mr. Francesc Angelet started his career in the promotional products industry in 1983 at Action Espana, the exclusive distributor of Pierre Cardin/MMS in Spain, fulfilling various sales management related roles. Together with Mr. Jordi Cot, he founded International Trading Design (ITD) in 1985, which was acquired by Mid Ocean Group in 2000 for a combination of cash and shares in Pesa Finance. He was appointed Director Sales & Marketing of Mid Ocean Brands and became a Member of the Board in 2002. In June 2004, he became Chief Executive Officer of Mid Ocean Brands and he is the Chairman of the Management Board.
Carol ConstantinoPresident, The Noteworthy Company | asi/74360; asi/74359cconstantino@noteworthy.com
Carol Constantino assumed presidency of The Noteworthy Company in 1989 upon the death of her husband. Constantino has held positions on numerous nonprofit boards and has been honored many times for her community involvements. In 2001, she was recognized as the Business Person of the Year by the U. S. Small Business Administration for New York State. And most recently, Constantino was selected as the Executive of the Year by the Capital District Business Review, the first time a woman has received this honor
Paul M. LagePresident, Norwood Promotional Productsplage@norwood.com
Paul M. Lage, MAS, is the President of Norwood Promotional Products. Lage, a 20-year veteran of the ad specialty industry, started his career at Gill Studios and moved to BIC Graphic USA, where he was the Global Vice President of Business Development. In addition to being a member of Counselor’s Power 50, Lage was named Counselor’s Person of the Year in 2007.
panelistsPOWERSUMMITARIZONA 2007
ASI
Clear-Adasi/45447
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Clear-Ad specializes in manufacturing High Quality Brochure
Holders, Custom Acrylic Displays, and Custom Injection Molded
Plastic Goods. With a complete line of Brochure Holders and
Displays, in-house imprinting equipment, state of the art mold
making facilities, and years of experience providing quality plastic
products, our advantage over the competition is clear.
Philippe VarnierChairman, Polyconcept | asi/66887philippe.varnier@fr.polyconcept.com
Philippe Varnier started his career with Cartier when he was 18. He joined Polyconcept in 1978 as the Sales Manager of the newly established French office, of what was at that time a Dutch company, specializing in importing cigarette lighters. Varnier became CEO of the group in 1993 and today, Polyconcept has 3,200 employees in 24 countries and is the world’s largest promotional products supplier. Varnier is a member of Counselor’s Power 50, and in 2006, he received Counselor’s International Person of the Year Award.
Michael BernsteinVice Chairman, Polyconcept, CEO; Polyconcept North America | asi/66887mbernstein@leedsworld.com
Michael Bernstein began in the industry with Leed’s in 1992 and worked his way up to CEO of Global Promo Group in 2003. Bernstein has directly managed many parts of the Leed’s business with primary emphasis on strategy development, new product development and marketing. Following the acquisition of Global Promo Group by Polyconcept in 2005, Bernstein assumed the dual role of Vice Chairman of Polyconcept and CEO of Polyconcept North America. A member of Counselor’s Power 50, Bernstein was named Counselor’s International Person of the Year in 2006.
Jeff LedererExecutive Vice President, Prime Resources Corp. | asi/79530jlederer@primeline.com
Jeff Lederer is the Executive Vice President for Prime Line. He has been in the industry for over 15 years and has been instrumental in helping Prime Line remain on the leading edge with an award-winning Web site, primeline.com, the introduction of key new product categories, such as, the USB and Robotic categories and the introduction of new items across all of Prime Line’s product categories. Jeff is also responsible for maintaining and developing Prime Line’s customer-centric sales, marketing and service focuses for distributors.
Vera Muzzilloco-CEO, Proforma | asi/300094vera@proforma.com
Vera Muzzillo, co-CEO of Proforma, joined the company in 2001 and oversees the banking, cash management, credit, financial, and technology aspects of the company. Previously with Comerica Bank and as an independent business consultant, Muzzillo brings more than 15 years of commercial and investment banking experience, as well as business consulting, lending and credit experience to Proforma. She is a member of Counselor’s Power 50 and was named the magazine’s Woman of Distinction in 2006
panelistsPOWERSUMMITARIZONA 2007
ASI
Embroidery Concept & Design, Inc.asi/52315
n
EC&D thanks you for the opportunity of sponsoring a
portion of this year’s event. We look forward to earning your
business for contract embroidery as well as Cutter and Buck
products, and working together in the future.
Memo KahanPresident, PromoShop | asi/300446memo@promoshopla.com
Memo Kahan entered the promotional products industry in 1992 as an Account Executive for one of the industry’s leading and oldest companies. In 1998, Kahan started PromoShop, and created a team with the goal of developing and growing into one of the premier promotional agencies in the United States. Kahan received Counselor’s Distributor Entrepreneur of the Year award in 2006.
Brian SauerVice President, The Riverside Company | asi/109480bsauer@riversidecompany.com
Brian Sauer works at The Riverside Company, which acquired Adventures in Advertising in 2005. Riverside currently has more than $1.6 billion under management and a portfolio of more than 60 companies. Previously, Sauer was at KeyBanc Capital Markets, where he was involved in numerous M&A and capital raising transactions. He currently serves on the Board of Directors of Adventures in Advertising in addition to several other companies.
Kathy AaronsonCEO, The Sales Athlete Inc.kathy@salesathlete.com
Kathy Aaronson is the founder and CEO of The Sales Athlete Inc., author of The Golden Apple, Selling on the Fast Track, How to Become a Sales Athlete and Kathy Aaronson’s Compensation Guide. With a career beginning at Cosmopolitan, Aaronson also spearheaded the sales and marketing efforts for Girl Talk, was the founding advertising director of Fairchild’s “W,” and the founding marketing executive of Working Woman magazine.
Marty LottFounder, SanMar | asi/84863martyl@sanmar.com
In 1971, Marty Lott launched SanMar as a college project from the basement of his father’s building in downtown Seattle, Washington. Today, SanMar has been transformed into an award-winning supplier. The company was honored as Counselor’s Supplier of the Year in 2007, and won all four wearables categories in the magazine’s Distributor Choice Awards program. Lott is also a member of Counselor’s Power 50
panelistsPOWERSUMMITARIZONA 2007
ASI
Perry Ellis Internationalasi/77715
n
Perry Ellis International is a leading international marketer of
apparel, offering a diverse portfolio of brands through multiple
distribution channels. Our Promotional Products division has had
great success with our PING Collection, Cubavera, PGA TOUR and
REDSAND brands by bringing retail fashion to the corporate market.
Cris BremnerRack Room Shoescbremner@rackroom.com
Cris Bremner is Marketing Manager for Rack Room Shoes, a family shoe retailer with 348 locations in 24 states. She spends more than $1 million annually on promotional items for grand opening giveaways, employee incentives, gift with purchase programs and community events. Prior to joining Rack Room Shoes in 2006, she was in the shopping center marketing field.
Tom MartinPresident, Zehnder Communications
Tom Martin is President of Zehnder Communications, an advertising and public relations firm with offices in New Orleans and Baton Rouge, Louisiana. His previous experience includes Temerlin McClain Advertising in Dallas, where he developed direct marketing, retail and corporate branding programs for various American Airlines service offerings. In addition, Tom served as Vice President of Business Development at Peter A. Mayer Advertising in New Orleans.
Chris VernonPresident, COO, The Vernon Company | asi/351700chrisv@vernoncompany.com
Chris Vernon is President of The Vernon Company and a member of the Counselor Power 50. He has been with his family’s company since 1989 and was promoted to his current position in 1999. Vernon was on the Board of Directors of PPAI from 1998 to 2002 and has served on multiple committees for the association.
Vince SchallerPresident, Uniflex | asi/92480v.schaller@uniflexbags.com
Vince Schaller has been President of Uniflex since the company was acquired by Brynwood Partners in late 2004. Schaller has more than 20 years of experience in the commercial printing industry, and prior to joining Uniflex he was with Cenveo, where he was Senior Vice President of the company’s western region.
Bonni Shevin-SandyExecutive Vice President, Tagmaster/Dard Products, Inc. | asi/48500bonnis@tagmaster.net
Bonni Shevin-Sandy is the Executive Vice President and third generation of her family’s 59-year-old company, Tagmaster/Dard Products, Inc. In 2001, she opened a division within Dard Products called Dard Design, and has built it up to $15 million in sales by 2006. Shevin-Sandy was awarded Counselor’s award for Entrepreneur of the Year in 2004.
panelistsPOWERSUMMITARIZONA 2007
ASI
Pro Golf Premiums, Inc.asi/79680
n
Pro Golf Premiums is dedicated to meeting and exceeding our
customers’ needs. With over twenty-five years of experience
in the ad specialty industry, we are committed to helping
our customers achieve their goals and succeed.
Customer service is our #1 priority.
14 West LLC asi/197092 Kevin Scharnek kscharnek@14-west.com
Aakron Rule Corp. asi/30270 Devin Piscitelli dpiscitelli@aakronrule.com
Adventures in Advertising (AIA) asi/109480 David Woods dwoods@aiacorporation.com
Albrecht & Co. asi/116308 Fred Albrecht fred@albrechtco.com
Suzette Albrecht suzette@albrechtco.com
All In One® asi/34256 Harris Cohen harris@allinoneline.com
Karen Cohen karen@allinoneline.com
Stephen Smidt steve@allinoneline.com
All-Ways Advertising Co. asi/117230 Robert J. Lieberman rob@awadv.com
American Solutions for Business asi/120075 Craig McClain cmclain@americanbus.com
Andrew’s Promotional Products asi/122094 Vern Boyles vern@andrewsinc.com
Andy’s Wholesale Inc. asi/122135 Loreen Anderson loreen@andywholesale.com
Anvil Knitwear, Inc. asi/36350 Ellen Singer ellens@anvilknitwear.com
Ashworth Inc. asi/37128 Kellie Claudio kellie.claudio@ashworthinc.com
Associated Premium Corporation asi/126400 Randy J. Ficke rficke@associatedpremium.com
Atchison Products, a division of BIC Graphic USA asi/37210 Dan Fangman dan.fangman@atchisonbags.com
Dolly Duffy dolly.duffy@atchisonbags.com
Avaline asi/37590 Len Hornstein len@avaline.com
Sam Hornstein sam@avaline.com
Awardcraft asi/37650 & Visions Awards asi/93986 Matt Toomb mtoomb@efpmail.com
B. Gunther & Company Inc. asi/216050 Jeanne Brommer jeanne@bgunther.com
Bama Jammer asi/131414 Sharon Steelman sharon@bamajammer.com
Banyan Incentives asi/342382 Paul Griffiths PEGriffiths@BanyanIncentives.com
Beacon Promotions, Inc. asi/39250 Arthur Olsen aolsen@beaconpromotions.com
BIC Graphic USA asi/40480 Jason Miller jason.miller@bicgraphic.com
Bluegrass Promotional Marketing asi/141964 Fred Parker fred.parker@bluegrassltd.com
The Book Company asi/41010 Roni Wright roni@thebookco.com
Brand Fuel, Inc. asi/145025 Danny Rosin dannyr@brandfuel.com
Robert Fiveash robertf@brandfuel.com
Broadway Marketing Ltd. asi/146280 Geoffrey Patack geoffrey@broadwaymarketing.com
AttendeesPOWERSUMMITARIZONA 2007
ASI
Secure Media
n
SECMedia Products is the only company in the U.S. using
a unique new all-digital imaging process to print labels
for any format of optical disc media.
Cap America asi/43792 Bruce Watson brucew@capamerica.com
CCO Group asi/169773 Oene R. Mees mees@ccogroup.com
Thomas Davidsson davidsson@ccogroup.com
Certified Marketing Consultants asi/821120 Jeffry C. Meyer jeffm@certifiedmarketing.com
CFS Promotions for Now! asi/42989 Stuart Johnson sjohnson@corporatefs.com
Chamberlain Marketing Group Inc. asi/160501 Robert Ross rross@chamberlainmarketing.com
Cintas Corporation asi/162167 Jim Stutz stutzj@cintas.com
Coggins Promotional Advertising, Inc. asi/164063 Tripp Coggins tcoggins@cogginsfulfillment.com
Paul Coggins pcoggins@cogginspromo.com
Compass Diversified Holdings Elias Sabo elias@compassequity.com
The Compleat Company asi/166102 Matthew Mason mmason@compleat.com
Cooney Promotions Inc. asi/168160 Ted Cooney ted.cooney@brandedmerchandise.ca
Corporate Express Promotional Marketing asi/168786 Dennis Multack dennis.multack@cepm-us.com
CPS/Keystone asi/43051 Kippie Helzel, MAS kippieh@keystoneline.com
Crown Products asi/47700 Bob Bickert bob@crownprod.com
Custom HBC Corporation asi/47934 Larry J. Wilhelm ljw@customhbc.com
Cutter & Buck asi/47965 Brian Thompson brian.thompson@cutterbuck.com
Jeff Smith jeff.smith@cutterbuck.com
Deluxe Business Services asi/178720 Sheila Johnshoy Sheila.Johnshoy@deluxe.com
DinoMar, Inc. asi/824355 Barry Dobb bd@dinomar.com
Mary J. Kilburn mj@dinomar.com
Don Sanders Marketing asi/318050 Don Sanders don@donsandersmarketing.com
Susan Sanders susan@donsandersmarketing.com
Dowlis Corporate Solutions asi/183080 Martin Varley martin.varley@dowlis.com
E Group, Inc. asi/184795 Colin K. Eagen ceagen@egroup-inc.com
Cynthia Miller cmiller@egroup-inc.com
eCompanyStore asi/185782 Craig Callaway ccallaway@ecompanystore.com
Jeff Camp jcamp@ecompanystore.com
EmbroidMe asi/384000 (United Franchise Group) Tipton Shonkwiler tiptons@embroidme.com
Mark Johnson mjohnson@embroidme.com
POWERSUMMITARIZONA 2007
ASI
Attendees
SnugZ USAasi/88060
n
SnugZ USA Inc., takes great pride in giving the customer
the buying experience they deserve. Giving the client what
they want isn’t good enough for us. We go beyond their
expectations and nothing less than that is acceptable.
ePromos Promotional Products Inc. asi/188515 Jason Robbins jason.robbins@epromos.com
Evans Manufacturing asi/52840 Alan Vaught alan@evans-mfg.com
Derek Sweem derek@evans-mfg.com
Evigna asi/155460 Marc Belanski marc.belanski@evigna.com
FASTSIGNS International Inc. asi/395000 Matt Miles matt.miles@fastsigns.com
Mark Glenn mark.glenn@fastsigns.com
Fields Manufacturing asi/54100 Matt Bertram matt@fieldsmfg.com
GatewayCDI asi/202515 Chuck Fandos chuck.fandos@gatewaycdi.com
Conrad Franey conrad.franey@gatewaycdi.com
Geiger asi/202900 Jo-an Lantz jlantz@geiger.com
Gemline asi/56070 Jonathan Isaacson jisaacson@thegemgroup.com
Genumark asi/204588 Mark Freed mark.freed@genumark.com
Gold Bond Inc. asi/57653 Mark Godsey markg@goldbondinc.com
Mitch Henderson mitchh@goldbondinc.com
Goldman Promotions asi/209700 Kenneth S. Goldman kgoldman@goldmanpromotions.com
Halls & Company, div. of Identification Services, Inc. asi/59080 Eric Johnson, MAS ericj@idline.com
HALO Branded Solutions asi/356000 Marc Simon marc.simon@halo.com
iClick asi/62124 Lon McGowan lon@iclickusb.com
Lauren Reilly lauren@iclickusb.com
The Image Group asi/230069 Jon Levine jlevine@theimagegroup.net
Image Source, Inc. asi/230121 Brian Haner bhaner@imagesourceteam.com
Tom Goos tomgoos@imagesourceteam.com
Jeff Holt jholt@imagesourceteam.com
Imagemark asi/230137 Michael Grossman mgrossman@imagemark.com
Marc Richman mrichman@imagemark.com
Impex International Randy Chen randychen@impex.com.tw
Incentives West asi/822957 Mark Shinn, MAS mshinn@incentiveswest.com
iPROMOTEu asi/232119 Ross Silverstein rsilverstein@ipromoteu.com
JR Advertising asi/232630 Kevin F. Rose krosejradspec@aol.com
Sharon A. Rose sharannrose@aol.com
Attendees
K&R Precision Corporation asi/63770 Merrick Falkenstein merrick@esppromo.com
Todd Peppler todd@k-and-r.com
Kaeser & Blair Inc. asi/238600 Gregg Emmer gemmer@kaeser-blair.com
Keene Promotions asi/240000 Michael Keene mkeene@keenepromotions.com
Kissimmee Convention & Visitors Bureau Chelsea Recicar crecicar@floridakiss.com
L F Advertising asi/246736 William Brasmar wbrasmar@lfadvertising.com
LarLu asi/66390 Dick Pope dpope@wincraft.com
Leashables by Oralabs asi/66715 Gary Schlatter gschlatter@oralabs.com
Kathy Vichakchon kvichakchon@oralabs.com or kv@oralabs.com
Liqui-Mark Corp. asi/67675 Josh Goodelman josh@liquimark.com
LogoMark, Inc. asi/67866 Trevor Gnesin trevor@logomark.com
Neal Harper neal@logomark.com
Damian W. Want damian@logomark.com
LogoVision LLC asi/255309 Robert Zocco rzocco@logovision.com
Madden Corporate Services asi/259280 Steve Madden stevem@maddeninc.com
Mike Calhoon mikec@maddeninc.com
Made To Order asi/259540 Rod Brown rod@madetoorder.com
Magna-Tel Inc. asi/68480 Mary Ann Farmer maryannf@magna-tel.net
Mannequin Madness Judi Henderson-Townsend judi@mannequinmadness.com
MediaTree asi/70303 Bill Grassmyer bgrassmyer@mediatreegroup.com
Media Works asi/267050 JoLou Trujillo-Ottino jolou@mediaworksadv.com
Mid Ocean Brands asi/270150 Francesc Angelet angeletf@midoceanbrands.com
Diederik de Koning koningd@midoceanbrands.com
MMI International Trade asi/68288 Herb Nelson herb@mmiline.com
Moisant Promotional Products asi/275276 Teresa Moisant teresa@moisant.com
Molenaar Inc. asi/71980 Jim Moore, MAS sales@miline.com
Steve Meyer, MAS smeyer@miline.com
Monarch Promotions asi/275450 Lloyd Neher lloydn@monarchpromotions.com
POWERSUMMITARIZONA 2007
ASI
Motivators Inc. asi/277780 Ken Laffer, MAS ken@motivators.com
National Pen Co. asi/281040 Richard Schulte rschulte@pens.com
Sean Clough sclough@pens.com
Timothy Callahan (Berwind) tcallahan@berwind.com
Norwood Promotional Products, Inc. asi/80330 Jim Simone jsimone@norwood.com
Paul M. Lage plage@norwood.com
Joyce Johnson-Miller jjm@relativitycapitalllc.com
The Noteworthy Company asi/74360 Carol Constantino cconstantino@noteworthy.com
PJS, Inc. Phillip Sabinski pjsibinski@aol.com
Polyconcept asi/66887 Phillipe Varnier philippe.varnier@fr.polyconcept.com
Michael Bernstein mbernstein@leedsworld.com
James Epstein jepstein@polyconceptna.com
Yann Leca yann.leca@fr.polyconcept.com
Positive Promotions asi/297370 Nelson Taxel ntaxel@positivepromotions.com
PremiumWear, Inc. asi/72725 Tim Klouda tklouda@premiumwear.com
Prime Resources Corp. asi/79530 Paula Shulman pshulman@primeline.com
Jeff Lederer jlederer@primeline.com
Pro Specialties Group, Inc. asi/299725 Marvin Mittleman marvinm@psginc.com
Richard Nucci richardn@psginc.com
Proforma asi/300094 Greg Muzzillo greg@proforma.com
Vera Muzzillo vera@proforma.com
PromoShop asi/300446 Memo Kahan memo@promoshopla.com
Tad Webster twebster@promoshopla.com
PTI Corp. asi/54573 Ron Friedman ron@flashbydesign.net
Quikey Manufacturing Co., Inc. asi/80210 Mike Burns exec214@quikey.com
Rack Room Shoes Cris Bremner CBremner@rackroom.com
The Riverside Company asi/109480 Brian Sauer bsauer@riversidecompany.com
Sabina asi/84470 Clif Perryman clif.perryman@sabina-usa.com
The Sales Athlete Inc. Kathy Aaronson kathy@salesathlete.com
Sanford Business-to-Business asi/84833 Bob Stoltz bob.stoltz@sanford.com
Lisa O’Leary lisa.oleary@sanford.com
SanMar asi/84863 Marty Lott martyl@sanmar.com
Shelley Pacizsnyk ShelleyPacizsnyk@sanmar.com
Attendees
POWERSUMMITARIZONA 2007
ASI
SHEPENCO/Shelbyville Pencil asi/86850 Dan Townes dan@shepenco.com
The Singleton Company asi/328000 Todd Singleton tsingleton@singletonco.com
SnugZ USA asi/88060 Charley Johnson charley@snugzusa.com
Brandon Mackay brandon@snugzusa.com
St. Croix Promotions, Inc. asi/316309 Pady Regnier pady@scpromo.com
Stincor Specialties asi/336952 Iain Walker iwalker@stincorpromo.com
Sunrise Identity, Inc. asi/339206 Mitch Mounger mitch@sunriseid.com
Kelly Parriott kellyp@sunriseid.com
Sunscope asi/90075 Dilip K. Bhavnani dilip@sunscopeusa.com
Darryl Hanks darryl@sunscopeusa.com
Sweda Company, LLC asi/90305 Jim Hagan jhagan@swedausa.com
Joe Schembri jschembri@swedausa.com
Tagmaster/DARD Products, Inc. asi/48500 Bonni Shevin-Sandy bonnis@tagmaster.net
Talbot Marketing asi/341500 Steve W. Levschuk, MAS slevschuk@talbot-promo.com
Target Marketing Group asi/341691 John Leahy john@tmgroup.com
TK Cups – Sorg’s Paper Place asi/88200 Morris Housen mhpaperboy@ervingpapermill.com
Phil Sharkey psharkey@birchpoint.com
Top of the Line Sportswear Inc. asi/345397 Kevin Carter kevin@topoftheline.ca
Kathryn Cumming kathryn@topoftheline.ca
Uniflex asi/92480 Vince Schaller v.schaller@uniflexbags.com
Melissa Cantor m.cantor@uniflexbags.com
United Print Group asi/348665 Robert Sanchez rsanchez@unitedpg.com
Vantage Apparel asi/93390 Ira Neaman ira@vantageapparel.com
Fran Ford, Jr. franf@vantageapparel.com
The Vernon Company asi/351700 Dave Regan daver@vernoncompany.com
Brad Lundquist bradl@vernoncompany.com
Chris Vernon chrisv@vernoncompany.com
Workflow One asi/333647 Daniel Welborne Daniel.Welborne@workflowone.com
Zehnder Communications Tom Martin tmartin@z-comm.com
POWERSUMMITARIZONA 2007
ASI
Notes
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