attack of the 10 -foot- customer journey map · 2018. 5. 7. · customer journey mapping. digital...

DIGITAL ARTS NETWORK

UX New Zealand 2017

Attack of the 10-Foot-Customer Journey Map

Specialist Labs

Auckland hosts the Digital Arts Lab for User Experience Design.

UXDESIGN

1 Decide on the customer & journey

2 Gather your data

3 Decide on your building blocks

4 Finding and visualising the story

The steps

CUSTOMER JOURNEY MAPPING

One customerOne journey/task

2 Gather your data

The steps

Yawn…

DIGITAL ARTS NETWORKCUSTOMER JOURNEY MAPPING

2 Gather your data

The steps

• Stages & timeline

• Sub stages

• Channels, devices,

touchpoints

• Think, feel, doz

• Pain points

• Quotes

• Supporting actors

• Insights, recommendations

and opportunities

Building Blocks

2 Gather your data

The steps

2 Gather your data

Assists in alignment

Storytelling

5 tips

UX New Zealand 2017

Effective visual communication is

paramount

TIP #1

Focus on the story you want to tell

TIP #2

Designers need to understand the data

TIP #3

Gather the right data

TIP #4

Ensure it’s kept alive

TIP #5

That’s all we have time for

Jodine.Stodart@dan.co.nzTwitter @jUXposition

attack of the 10 -foot- customer journey map · 2018. 5. 7. · customer journey mapping. digital...

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