augmented reality for public relations - implications of the outernet on commerce and culture

Thank You to our Guests

Ori InbarNoora GuldemondDana Farbo

Tactic

Nike True City

CoolConnectClick

Culture

Cool

Click

CoolClick

Georgia Tech Augmented Reality

Location Aware Advertising

CoolConnect

IBM Seer

CoolConnec

tClick

Microsoft Natal Xbox

Google Favorite Places – AR (59)Google Favorite Places - Retail

Google Goggles

ROI

Cisco Retail AR BMW Training

CoolConnectClick

Culture

Facial RecognitionTagging Real People (6:45)

Virtual Advertising Rights (VAR)

Hyper AR

I’m at a Conference and I don’t remember anyone’s name because I don’t have to. I’m wearing my AR glasses and will be able to use facial recognition to pull up people’s names plus our most recent transcribed conversation (which had excellent SEO as I’ve been using popular keywords when I talk) and I’m wearing a shirt with a QR code maximized for visual search. At the bar last night I saw a cute girl’s geo Tweets and sent her a text offer for a beer. Went shopping yesterday for a jacket and they had blue-tooth enabled smart shelves with RFID. I put one jacket down and three feet later got an email with a discount offer on another jacket. I don’t think like I used to anymore. It’s like GPS—I don’t remember how to read a map. Or recall my phone number. Or know how to look up the definition to a word. I tend to only make choices now via Group Think after hearing from all my Social Networks along with multiple people I’ve never met……….

CoolConnect

ClickCulture

The Right Conversations at the Right Time.

At the Right Place.

Real or Virtual.

Thank You!