away from the eye, away from the mind

Away from the eye, awayAway from the eye, awayfrom the mind. from the mind. bostonian bostonian 9:52:26, Tue Oct 2, 20129:52:26, Tue Oct 2, 2012

Technology has to beTechnology has to beinvented or adopted.invented or adopted.

——Jared DiamondJared Diamond

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When ambition ends, happiness begins.When ambition ends, happiness begins.

Wired calls Demand Media a factory that stamps outWired calls Demand Media a factory that stamps outmoney-making content.money-making content.Roll out applications for all new releases, and for allRoll out applications for all new releases, and for allyour labels and brand.your labels and brand.Artists are not creative in the sense of constantly comingArtists are not creative in the sense of constantly comingup with new content.up with new content.Often when we hear the word 'technology' we all have aOften when we hear the word 'technology' we all have aseemingly instantaneous understanding of what weseemingly instantaneous understanding of what wethink it means.think it means.

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Make it up as you go along.Make it up as you go along.

Integrate ubiquitous wikisIntegrate ubiquitous wikis

A creaking door hangs long on its hinges.A creaking door hangs long on its hinges.

That's a problem because, fundamentally, theThat's a problem because, fundamentally, theeconomics of content creation are inferior to those ofeconomics of content creation are inferior to those ofdistribution.distribution.A 'life' that requires us to understand a new ontologyA 'life' that requires us to understand a new ontologybetween human and non-human agents.between human and non-human agents.In other words one man's spam is another man's art.In other words one man's spam is another man's art.In this case the lack of one bureaucratic process wasIn this case the lack of one bureaucratic process wasenough to destroy the entire machine.enough to destroy the entire machine.

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For a successfulFor a successfultechnology, realitytechnology, realitymust take precedencemust take precedenceover public relations,over public relations,for Nature cannot befor Nature cannot befooled.fooled.

——Richard P. FeynmanRichard P. Feynman

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Every road does not lead to Rome.Every road does not lead to Rome.

Soon, however, it's not enough that you are just part of aSoon, however, it's not enough that you are just part of anetwork, but what you will actually do there.network, but what you will actually do there.Mobile Social NetworkingMobile Social NetworkingWith eBooks, the copy is just the tip of the iceberg.With eBooks, the copy is just the tip of the iceberg.It is a place seemingly so insignificant that even theIt is a place seemingly so insignificant that even theKGB could not be bothered to map it in the height of theKGB could not be bothered to map it in the height of thecold war.cold war.

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In conclusionIn conclusionReinvent bricks-and-clicks synergiesReinvent bricks-and-clicks synergiesReintermediate customized action-itemsReintermediate customized action-itemsOrchestrate strategic contentOrchestrate strategic contentand remember: Heineken refreshes the parts otherand remember: Heineken refreshes the parts otherbeers cannot reachbeers cannot reach

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TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Daniel*1977, Lion Studio, Wolverhampton Arts +Daniel*1977, Lion Studio, Wolverhampton Arts +

Heritage, amsfrank, lespounder, miuenskiHeritage, amsfrank, lespounder, miuenski

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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