back to the roots? emerging communication paradigms in the context of secondary orality

eComm Europe 20091

10 April 2023

Back to the roots?Emerging communication paradigms in the context of secondary orality

Johanna Kollmann@johannakoll30 October 2009

eComm Europe 20092

10 April 2023http://www.flickr.com/photos/sanjayausta/3345622099/

„Orality is the base of all human experience.“ Lance Strate

eComm Europe 20093

10 April 2023

http://ww

w.flickr.com

/photos/josemota/3610060819/Walter Ong (1912 - 2003)

„After people learned to write, they continued to talk, probably more than ever– they had more to say. But they did not talk the same way.“

eComm Europe 20094

10 April 2023http://www.flickr.com/photos/sanjayausta/3345622099/

„Orality is participatory, interactive, communal and focused on the present. The Web is all of these things.“

Irwin Chen

eComm Europe 20095

10 April 2023

Secondary Orality

• instantaneous

• transcends the barriers of time and place

• grounded in everyday life, empathic

• facilitates development of communities

• communal ownership of information

• allows for knowledge to be preserved

• stand alone texts, but potential for aggregation and linking material

eComm Europe 20096

10 April 2023

Digital communication tools

• have been evolving

• from supporting written communication

• towards enabling conversations

• showing more and more characteristics of secondary orality

eComm Europe 20097

10 April 2023

Changing interfaces of communication tools

http://www.flickr.com/photos/taller/3873192274/

eComm Europe 20098

10 April 2023

Changing interfaces of communication tools

eComm Europe 20099

10 April 2023

Google Wave

eComm Europe 200910

10 April 2023

„Oral communication unites people in groups.“ Walter Ong

http://www.flickr.com/photos/donncha/260452213/

eComm Europe 200911

10 April 2023

„Our age of secondary orality, because of its orality, makes us yearn for interpersonal relationships.“ Walter Ong

http://www.flickr.com/photos//adamcharnock/3848547234/

eComm Europe 200912

10 April 2023

Communication Conversations Collaboration

http://www.flickr.com/photos//adamcharnock/3848547234/

Me Us

Yes, I care Yes, I do

eComm Europe 200913

10 April 2023

Thank you

johanna.kollmann@vodafone.com

kollmann.johanna@googlewave.com

@johannakoll