be lazy & prosper: developing products for the people we are - not the people we should be!
Post on 31-Jul-2015
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Be Lazy & ProsperDeveloping products for the people we
are – not who we should be
www.kevinmireles.com @kevinjmireles
Kevin J Mireles
www.kevinmireles.com @kevinjmireles2
Do you always do what you say?
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Do you always do what you say?
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Do you always do what you say?
• Desire doesn’t always equal action
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Are your customers idiots?
www.kevinmireles.com @kevinjmireles6
Are your customers idiots? Can you forward calls on your office phone?
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• What’s simple to you may be complex to others
Are your customers idiots? So are you the idiot?
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Do you want fresh or from the can?
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Do you want fresh or from the can?
• Easier usually beats better
www.kevinmireles.com @kevinjmireles10
Technology Acceptance Model
• Perceived usefulness: Defined as ‘the degree to which a person believes that using a particular system would enhance his or her job performance.’*
*[Davis, 1989, MIS Quarterly, 13(3)]
Perceived Usefulness
+
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Technology Acceptance Model
• Perceived ease-of-use: Defined as ‘the degree to which a person believes that using a particular system would be free from effort’ *
*[Davis, 1989, MIS Quarterly, 13(3)]
Perceived Usefulness
+ Perceived ease-of-use
www.kevinmireles.com @kevinjmireles12
Technology Acceptance Model
• Perceived usefulness: Defined as ‘the degree to which a person believes that using a particular system would enhance his or her job performance.’*
• Perceived ease-of-use: Defined as ‘the degree to which a person believes that using a particular system would be free from effort’ *
*[Davis, 1989, MIS Quarterly, 13(3)]
Perceived Usefulness
+ Perceived ease-of-use
= Adoption
www.kevinmireles.com @kevinjmireles13
The road to hell is paved with good intentions• Don’t confuse customer interest with adoption• Extra work for extra benefits means less customers
www.kevinmireles.com @kevinjmireles14
• Help people be lazy and successful
Subtract for success
• Help people be lazy and successful 1. Do it for them
www.kevinmireles.com @kevinjmireles15
Subtract for success
• Help people be lazy and successful 1. Do it for them2. Eliminate the user interface
www.kevinmireles.com @kevinjmireles16
Subtract for success
• Help people be lazy and successful 1. Do it for them2. Eliminate the user interface3. Be where they already are
www.kevinmireles.com @kevinjmireles17
• Help people be lazy and successful 1. Do it for them2. Eliminate the user interface3. Be where they already are4. Simplify the user interface5. Provide real-time assistance
Subtract for success
• Help people be lazy and successful 1. Do it for them2. Eliminate the user interface3. Be where they already are4. Simplify the user interface
www.kevinmireles.com @kevinjmireles18
Be lazy and prosper
• Don’t confuse desire with adoption– People are fundamentally lazy and way too busy!
• Help people be lazy– So subtract for success
• Visit www.kevinmireles.com– For more product development tips
www.kevinmireles.com @kevinjmireles19
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