be lazy & prosper: developing products for the people we are - not the people we should be!

1

Be Lazy & ProsperDeveloping products for the people we

are – not who we should be

www.kevinmireles.com @kevinjmireles

Kevin J Mireles

www.kevinmireles.com @kevinjmireles2

Do you always do what you say?



• Desire doesn’t always equal action


Are your customers idiots?


Are your customers idiots? Can you forward calls on your office phone?


• What’s simple to you may be complex to others

Are your customers idiots? So are you the idiot?


Do you want fresh or from the can?


Do you want fresh or from the can?

• Easier usually beats better


Technology Acceptance Model

• Perceived usefulness: Defined as ‘the degree to which a person believes that using a particular system would enhance his or her job performance.’*

*[Davis, 1989, MIS Quarterly, 13(3)]

Perceived Usefulness

+



• Perceived ease-of-use: Defined as ‘the degree to which a person believes that using a particular system would be free from effort’ *



+ Perceived ease-of-use



• Perceived usefulness: Defined as ‘the degree to which a person believes that using a particular system would enhance his or her job performance.’*

• Perceived ease-of-use: Defined as ‘the degree to which a person believes that using a particular system would be free from effort’ *



+ Perceived ease-of-use

= Adoption


The road to hell is paved with good intentions• Don’t confuse customer interest with adoption• Extra work for extra benefits means less customers


• Help people be lazy and successful

Subtract for success

• Help people be lazy and successful 1. Do it for them



• Help people be lazy and successful 1. Do it for them2. Eliminate the user interface

http://youtu.be/20PzUKQXaIg



• Help people be lazy and successful 1. Do it for them2. Eliminate the user interface3. Be where they already are


• Help people be lazy and successful 1. Do it for them2. Eliminate the user interface3. Be where they already are4. Simplify the user interface5. Provide real-time assistance


• Help people be lazy and successful 1. Do it for them2. Eliminate the user interface3. Be where they already are4. Simplify the user interface


Be lazy and prosper

• Don’t confuse desire with adoption– People are fundamentally lazy and way too busy!

• Help people be lazy– So subtract for success

• Visit www.kevinmireles.com– For more product development tips

http://www.kevinmireles.com/


Questions?

be lazy & prosper: developing products for the people we are - not the people we should be!

Technology

perceived ease

lazy andsuccessful

success help people

adoption people

adoption usefulness

user interface

success visit

mis quarterly