be the machine winter resorts

BE THE MACHINEDRIVING CONSUMERS TO YOUR RESORT

2

YOU HAVE A DESTINATION-- A PLACE WHERE CONSUMERS GO AND LOVE THEIR EXPERIENCE

BUT YOU WANT MORE CONSUMERS. YOU HAVE EXPLORED MEDIA, PR, SOCIAL, EVENTS, MOBILE

YOU NEED AN EXPERIENTIAL VENDOR WHO IS FAST, CREATIVE AND COST EFFICIENT

3

WE SEE YOUR CHALLENGES AS OUR OPPORTUNITIES

4

WE EXIST BECAUSE TRADITIONAL MARKETING AND ADVERTISING PLANS HAVE MAJOR LIMITS

WE THRIVE BECAUSE OUR CLIENTS SEEK IDEAS AND EXECUTION THAT TRULY ENGAGE PEOPLE

WE SUCCEED BECAUSE OF US … THE MEMBERS OF OUR TEAM WHO OUR CLIENTS LOVE & TRUST

SERVICES & WORKWE SEE CHALLENGES AS OPPORTUNITIES

At Be The Machine, we combine years of solid experiential production work with innovative ideas to create amazing consumer experiences.

CUSTOM MEDIA

STUNTS & INSTALLATIONS

LIVE EVENTS & PROMOTIONS

CONTENT CREATION

CUSTOM MEDIASHOWCASE THE MESSAGE IN SPECIAL WAYS

Outdoor media (or OOH) is often a prime outlet for what we term “custom media”: formats of media that are unique or put in locations where no conventional media is an option. Be The Machine knows outdoor media and how to produce never-been-done-before ideas.

We develop new ideas to bring media to life Ability to bolt onto pre-existing OOH media buys to boost the

campaign Work with OOH media vendors to enhance their more traditional

offerings Know key OOH ordinances and codes for realistic placements

North Lake TahoePower Wash Reverse Stencils

8

SoBe & Dunkin DonutsSkatepark Murals

Dr Pepper / 7UpSampling TourBombay SapphireYacht Club Network

Visit LondonIce Sculpture at Madison Square Garden tied to NHL Playoffs

STUNTS & INSTALLATIONSUNIQUE FORMATS IN UNIQUE PLACES

Never-been-done-before. That is what brands and clients seek. Be The Machine helps to develop ideas and handles execution for memorable stunts & installations. These productions center around making a very special experience that can then be amplified for consumers via social or press outlets. But they are all about breaking the mold and resonating on higher levels.

Concepts and ideation Feasibility studies and exploration of the idea Venue options & booking Back-end logistics (insurance, permits, etc.) All on-site staffing needs Documentation and content capture

CBS Late Show with Stephen ColbertCustom Promo Collaboration

Dunkin’ DonutsFountain Installations

HBO “Boardwalk Empire”Promo Stunt

CBS Code BlackPromo Stunt & Press Junket

LIVE EVENTS & EXPERIENCESBUILDING CONSUMER EXPERIENCES

Increasingly, clients seek ways to not simply sponsor or have a presence at an event ... but to create their own proprietary event or tour. Be The Machine both comes up with these event ideas and helps to produce them. We handle all the back-end details so the big idea can stand strong up front.

Custom events are created specifically for each client Can take the form of one single activation or multiple

stagings in a tour format All production elements handled (sites, bookings,

routing, staff, etc.) Tend to be big productions that involve multiple client

teams and agencies (brand, media, social, PR, creative, etc.)

Lady Foot Locker SIX:026K Race

Jeep Ski Resort Screen Printing

TLC “LA Ink”Graffiti Tattoo Event

CONTENT CREATIONCAPTURING THE MOMENT TO BE AMPLIFIED

Nothing generates awesome social content like experiential programs. Because Be The Machine produces experiential programs live in the field as we engage consumers and put on events, we are on the frontlines to capture footage. We help agencies by documenting activations for them to build content.

Document live activations with photo and video Provide footage to agency for social use Cross-promote social engagements with live in-field

engagements Engage consumers at events to provide social content

and participate in social campaigns Secure talent, staff and consumer involvement in the

content with permissions as needed

BriskSXSW Stunt

The Tonight Show with Jimmy FallonJimmy Fallon Beer Pong

I Love NYTimes Square Events

PATRICK WESTpatrick@themachinenyc.com

(646) 380-9467 or (914) 216-8948