beyond facebook & twitter
Post on 20-Jan-2015
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BEYOND FACEBOOK &
Niche networks, new platforms, mobile web, and the future of social media for business
Jim Hardy Hemacell Perfusion
Frederick Maryland Online
FredCoBio
About Me Jim Hardy
Pres. & CSO
Hemacell Perfusion, Inc.
4539 Metropolitan Court
Frederick, Md 21704
(301) 639-6718
jhardy@hemacellperfusion.net
web: hemacellperfusion.net
blog: FredCoBio
Skype: gahaga44
Twitter: @FredCoBio
Linked-In Profile
FriendFeed profile
Who Are You?
How many of you are……….Sales, Marketing, Biz Dev or PR?….IT/Computer hacks….Management or Owners ….have a Blog….have twitter account….have a web-enabled, hand-held device….Have heard of LinkedIn, skype,
friendfeed….Have heard about “Google Wave”
Social Media Definedcontent created by people using highly accessible and scalable
publishing technologies. At its most basic sense, social media is a shift in
how people discover, read and share news, information and content
. It's a set of technologies, tools and platforms facilitating the
discovery, participation and sharing of content. It is transforming monologues (one to many) into dialogues (many to
many) and the democratization of information, transforming people from content
readers into publishers. Social media has become extremely popular
because it allows people to connect in the online world to form relationships for personal and business. Businesses
also refer to social media as user-generated content (UGC) or
consumer-generated media (CGM).
Creators
Critics
Collectors
JoinersSpeculatorsInactives
Social Technographics™
Publish blogs, upload videos and photos, etc.
Post ratings, reviews, and comments, use forums
Use RSS feeds, add tags, vote
Maintain profiles, visit social nets
Read blogs, watch, view
Do nothing, avoid
©2008, Forrester Research
Social Media Defined Networking
ListenParticipate
Create a dialogueBuild relationshipsHumanize your brand, products
Be committedMeasureOptimize
Aaron Schaap, The Image Group Leveraging Social Media for Businesshttp://www.slideshare.net/schaapy/leveraging-social-media-for-business-1423148
http://www.flickr.com/photos/briansolis/2735401175/sizes/l/
Listening: Primary Sources of Information
http://www.baekdal.com/articles/Management/market-of-information/
Sorry PZ
How Much Do you Really want to Hear?
• Gathered in a community or through a communication channel, they have a voice and impact. • The things they say could either help them think and develop, benefit or do them harm (in REAL TIME)
http://blog.novoseek.com/index.php/user-experience/companies-social-medias-how-far-do-you-listen-to-you-customers.html/
Ways to Listen
RSS Feeds: Brings information to you
# Hash tags
7 ways Social Networking contributes to Healthy Conversations
http://trajectory4brands.com/blog/index.php/2009/05/seven-ways-that-twitter-contributes-to-healthy-conversations/
Participate
For Bigger Businesses there are a variety of Enterprise Solutions
Participate: Content Marketing
Participate
Be Committed: Make Goals and Measure them Measure important things Not everything can be measured in a
meaningful (monetary) way
It takes work, folks
challenges and risks. It takes time, resources,
and commitment as well as a willingness to fail on occasion
careful selection of tools and tactics, a holistic
business approach, and careful testing and analysis to figure out
what’s appropriate
for your business.
strategic, focused work that requires
research, preparation, internal education
and training,
http://altitudebranding.com/archives/262
the Future of the InternetMUST read: BBC News, The Tech Lab: Paul Twomey
http://news.bbc.co.uk/2/hi/technology/8064579.stm
• Future growth “will come from the world's developing economies, and it won't even be reliant on access to personal computers.” • Ten years ago, 100 million people used the internet. Today it is 1.4 billion. By the end of 2010, 5 billion people will have a mobile phone. Many of these will be internet enabled.
Wave of the Future
The enterprise implications of Google Wave: blogs.zdnet.com/Hinchcliffe/?p=400
Integrates many key features of e-mail, IM, microblogging, media sharing into one “Wave” or browser-like interface
Can be moved or embedded anywhere HTML can be embedded
Largely complements and doesn’t replace existing communication and collaborative applications.
What’s a Wave A wave is equal parts conversation and documentPeople can communicate and work together with richly formatted text, photos, videos, maps, and more.
A wave is shared Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
A wave is liveWith live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.
http://wave.google.com/help/wave/about.html
My Impressions: the Wave
http://www.readwriteweb.com/archives/google_wave_our_first_hands-on_impressions.php
• This could easily change the “microblogging” & Email landscape, radically
•Still pre-beta, so there will be changes (8 days old)
• Open API will result in flux of new apps
•
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