beyond the like: social media engagement

Social Media EngagementOctober 2014

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Social Media EngagementOctober 2014

Introductions

Chris TuttleIdealware Expert Trainer

Principal Consultant, Tuttle Communications

Introductions

Christine MandiloffCommunications Director,Montana Legal Services Association

Introductions

www.idealware.org

Chalkboard slide

Your Challenge: think like a social media user

Remember Why People Use Social Media

• To post updates to their friends and family

• To share pictures and videos

• To market themselves

• To learn about things to do

• To have fun

Breaking Through the Social Interaction

How do we provide value that will be compelling compared to this?

Your Mission, Should You Choose to Accept It…

Engage your constituents in a truly social way!

Goals Are Essential!

The Importance of Goals

Which social media toolsyou use and how you use them depend on what you want to accomplish and who you want to reach…

Goals should be S.M.A.R.T.

: Specific

: Measurable

: Attainable

: Relevant: Timely

What do you want to achieve by using social media?

Define:

Goal 1: Build the Community

Goal 2: Provide Information

Goal 3: Promote Services

Goal 4: Raise Funds

What other core goals can we define?

The Path to Deeper Engagement

Moving from Like to Love…

A Pyramid of Engagement

Your

val

ue Their value

TakeAction

Interact

Listen and Respond

Attract Followers

Don’t Shout At People

Instead… You Need to Provide VALUE at Every Stage

What Does It Mean to Provide Value?

What can you provide for people online that they will care about?

• What services can you offer?• Can they volunteer online?• Can this be a portal to

involvement- events, community building, etc.?

• What info can you share?

Before each post, ask yourself: is this providing value?

Make Sure to Balance Value

It Is Not Just What You Do, But How You Do It

Don’t use social media just because you think you should…

…people will know when you are faking it!

Practically Practicing Engagement

Attract Followers: Offer Exciting Things

And keep them hungry for more!

• Ask constituents to invite friends• Ask influencers to promote your

page• Include a link in emails and on

website• Include on business cards,

email signature• Do a campaign with an incentive• Create a contest - photo

contests work great• Tell people!

Get People “In The Door”

Attracting Followers

Attracting Followers

What else could you do to attract followers?

Listening and Responding: Listen to What People Have to Say…

How do I …

I like it when you show…

I want to

find more

people like me…

…and respond when appropriate.

Listening and Responding

Listening and Responding

What else could you do to listen and respond?

Encourage Interaction: Be Engaging With Every Communication

Encourage Interaction

Encourage Interaction

Encourage Interaction

What else could you do to encourage interaction?

Take Action: Encourage People To Do Stuff

• Attend events• Register for classes• Participate in competitions• Meet new people• Come to lunch• Be social…in person

Take Action

Take Action

What else could you do to get people to take action?

So What Now?

What Are You Going to Bring Back?

Develop Content Based on the Pyramid

What will you do at each stage to provide value?

Your

val

ue Their valueTake

Action

Interact

Listen and Respond

Attract Followers

Highlight a community

member

Share a story or powerfulimage

Share acommunity

event posting

Share a resource

Promote event

Respond to questions

Info about advocacy

issue

Promoteprogram

Put up resource &

ask for shares

Solicit recs.

Mon Tue Wed Thu Fri SatSun

Devise a Weekly Plan for Content

Ask a question

Respond to questions

Respond to questions

Respond to questions

Respond to questions

Collaborate To Avoid DuplicationCreate a forum to share best practices & ask questions!

Questions?