big orders. more visits. the roi of online ordering
Post on 14-Jun-2015
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- 1. Big Orders. More Visits.
The ROI of Online Ordering
Noah N. Glass
CEO, GoMobo Online Ordering
2. GoMobos comprehensive online and mobile ordering system is
the best on the market.
Jonathan Feld SUBWAY Chairman, FAFT Market 1
3. 4. $8,000 $14,000
Source: Technomic LOOP 2007-2008 Study
5. $1,000,000
$250
x 2 x 5
= $2,500
$2,500
x 50
= $125,000
$1,125,000
+12.5%
6. Average ticket:
25%
Frequency:
42%
$100$177.50:
77.5%
7. In-store ticket:
$5.00
GoMobo ticket:
$6.25
42/142:
29.5%
COGS:
31.4%*
*GE Franchise Finance Report, 2009
8. 10 orders
3
x $6.25
= $18.75
7
x $1.25
= $8.75
= $27.50
$27.50
- $8.64
= $18.86
9. Per Order
$1.88
$1.88/$6.25
30% profit
10. 11. ROI
R = 30% top line
I =$2
$6.67
(1.07 orders)
12. 13. ONLINE
ORDERING
14. 15. Email noah|at|gomobo.com
For a free consultation on how online ordering can help you achieve
your same store sales goals.
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