biz strategy - porter generic model , ansoff matrix
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Strategic managementGroup no. 04
Presentation on:
Business Level Strategy
SCALE AND SCOPE
SCALE
Capacity: - Production capacity of
120000 units in a year
Manufacturing:- 700,000 units in a
year
Reach: - 120 countries through
dealership model and partnership with
other motor companies
Customer: - 1.27 mn units sold for
the period 2010-11. (130266 units
exported.)
SCOPE
Product: - 15 brands of car across
150 variants
Market :- India , Europe, Latin
America,
Segment :- hatchback and sedan
Geography :- produced at plants in
Haryana.
PORTER’S GENERIC STRATEGY
COST LEADER DIFFERENTIATED PRODUCTS
NICHE / FOCUSED
COMPETITIVE ADVANTAGE
COM
PAN
Y SC
OPE
COST DIFFERENTIATION
BRO
ADN
ARRO
W
BUSINESS STRATEGY
GROW LARGER
HERO MOTOR CORP.
Brought itself out from the JV with Honda Motorcycle Company.
DOWNSIZE
BAJAJ MOTORS.
Bajaj motor company shut down its SCOOTER mfg sbu for
greater focus on motorcycle market.
BUSINESS STRATEGY Cont.
DIVERSIFYING TO NEW MARKET
DOMINATE THE NICHE
Mont Blanc Company with its series of perfectly crafted pens
Walt Disney moved from producing animated movies to theme parks and vacation properties
BUSINESS STRATEGY Cont.
OUTSOURCE PRODUCTION PROCESS
INTEGRATE PRODUCTION PROCESS
Car manufacturers don’t produce tyre. They outsource from other companies. One of the example is Maruti outsource tyre from Bridgestone company.
ITC pioneered the cultivation and development of Leaf Tobaccos in India. ITC buys nearly 50 per cent of all cigarette tobacco types grown in India. The Leaf Tobacco business' partnership with the farmer is also almost a 100 years old. In a spirit that truly embodies the Company's "commitment beyond the market", ITC has helped the Indian farmer grow quality leaf tobaccos and linked him to global markets.
BUSINESS STRATEGY Cont.
BECOME COST LEADER EVEN IF QUALITY SACRIFICES
BECOME QUALITY LEADER EVEN IF COST SACRIFICES
HONDA MOTOR CORP. Launches the new bistro sans the regular safety Honda features which are a trademark of the Honda company.
Kobe beef a geographically determined produce from JAPANExtremely highly priced compared to other beef in the world. Each bullock/ castrated bull provides for 470kg or less of beef.
BUSINESS STRATEGY Cont.
DRIVE RIVALS OUT OF THE MARKET
CO-OPERATE WITH RIVALS
Apple driving out Samsung from Germany by winning a patent violation case against Samsung in the German courts
Reliance petroleum and British petroleum joint venture to explore KG-6 basin for better productivity.
BUSINESS STRATEGY Cont.
BE AN INNOVATOR
BE AN IMMITATOR
Model HP Hewlett Packard Photosmart eStation produced that allow users to access, view and print Web content at any time, anywhere around the house they won the Best Innovation category of computer accessories 2011.
high quality Lexi 5 plastic ball pens to the most reliable customers which are situated all round the nation. These Lexi 5 plastic ball pens are available in market at very competitive prices.
ANSOFF MATRIX
MARKET PENETRATION
PRODUCT DEVELOPMENT
MARKET DEVELOPMENT DIVERSIFICATION
PRODUCTS
MAR
KETS
EXISTING NEW
EXIS
TIN
GN
EW
Thank you
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