björn owen glad – advertising and content marketing works best when they work together

it’s a content agency

Gothenburg

Helsinki

Malmö

Oslo

Stockholm 150 employees 250 Msek Turnover Owned by Bonnier Growth Media

To own or pay?

1. Native advertising the right way 2. Sponsored social media updates 3. Advertising and content marketing

Spend money. Don’t waste money.

How to waste 9 000 000 USD in 60 seconds?

Advertising is (not) dead…

51%

No CTA: 51% URL: 45% Hashtag: 40% Phone Number: 8% Facebook Icon: 6% Mobile App: 5% Facebook URL: 4% Twitter Icon: 1% Email: 1% YouTube URL: 0% Shazam: 0% Twitter Handle: 0% ITunes Download: 0% Instagram: 0% SMS: 0%

Call To Action?

Brand awareness is not enough!

SEB

Native advertising the right way

Spend money. Don’t waste money.

The Kitchen Patrol

Electrolux Home

Results

• 40% increase in kitchen advisory meetings. !

• The highest turn over in kitchen appliences sold per month since the launch of the site.

Spend money. Don’t waste money.

Slow cookerElectrolux Home

Advertising vs. content marketing

Price & Product

Information & inspiration

Results

AdvertisingContent marketing

928 clicks

7862 clicks

Results

The highest e-commerce order value… ever!

Spend money. Don’t waste money.

Spend money. Don’t waste money.

Summary

1. Native advertising is great. If used right.2. People want stories, not advertising.3. Content marketing and advertising works best when they work together.

Spend money. Don’t waste money.

Thank you!