blogging 201: generating content they'll love

take notes

do not quit

1. The key to content they'll love is writing content you love.

1. The key to content they'll love is writing content you love.

2. The key to content you love is loving the process.

1. The key to content they'll love is writing content you love.

2. The key to content you love is loving the process.

3. The key to a process you love is intrinsic motivation; not extrinsic motivation (praise, engagement, work goals, ad sales)

topic generation

15 Minutes Idea Bursts • Relax • Take a walk • Take a shower • Talk to your friends

“That’s why so many insights happen during warm showers. For many people it’s the most relaxing part of the day.” !

It’s not until we’re being massaged by warm water, unable to check our email, that we’re finally able to hear the quiet voices in the backs of our heads telling us about the insight. The answers have been there all along— we just weren’t listening. !

Imagine: How Creativity Works p. 30

You need a notebook • An actual notebook • Evernote • Simplenote • Sticky Notes

Write down every idea • Bad ideas • Mean ideas • Mediocre ideas • Great ideas

Establishing a Routing

Establishing a Routing• Content you love is the

product of a routine you love

Establishing a Routing• Content you love is the

product of a routine you love

• A routine you love is a habit

Establishing a Routing• Content you love is the

product of a routine you love

• A routine you love is a habit• Adam's Writing Habit

Writing for Impact and Engagement

Writing for Impact and Engagement• 1-5-10 rule

Writing for Impact and Engagement• 1-5-10 rule• Be remarkable

Writing for Impact and Engagement• 1-5-10 rule• Be remarkable• Say something worth reading

Writing for Impact and Engagement• 1-5-10 rule• Be remarkable• Say something worth reading• Don’t waste people’s time

Identify Your Voice

Identify Your Voice1. Start with who you already are

Identify Your Voice1. Start with who you already are2. Your voice flows out of what you're

passionate about.

Identify Your Voice1. Start with who you already are2. Your voice flows out of what you're

passionate about. 3. Identify your role in your readers lives.

Identify Your Voice1. Start with who you already are2. Your voice flows out of what you're

passionate about. 3. Identify your role in your readers lives. 4. Identify the role of your readers

Identify Your Voice1. Start with who you already are2. Your voice flows out of what you're

passionate about. 3. Identify your role in your readers lives. 4. Identify the role of your readers5. For an audience to grow they need to know

their role.

Identify Your Voice1. Start with who you already are2. Your voice flows out of what you're

passionate about. 3. Identify your role in your readers lives. 4. Identify the role of your readers5. For an audience to grow they need to know

their role. 6. Consistent blogs don't grow when the

audience doesn't know what to do.

Copyright & Etiquette

Copyright & Etiquette1.If in doubt, ask permission

Copyright & Etiquette1.If in doubt, ask permission2.Basic copyright... "If you wrote it,

you own it unless you declare otherwise."

Copyright & Etiquette1.If in doubt, ask permission2.Basic copyright... "If you wrote it,

you own it unless you declare otherwise."

3.Excerpting étiquette... a paragraph and a link is great. It helps everyone!

Titles, Images, and Social Sharing

Titles, Images, and Social Sharing1.Titles = the hook

Titles, Images, and Social Sharing1.Titles = the hook2.Image > Title

Titles, Images, and Social Sharing1.Titles = the hook2.Image > Title3.Social = Title + Image