blogging dos and don't tips

Blogging: DoFriday, September 23, 2011

Have a Plan

• Create an editorial calendar

• Know your purpose

Friday, September 23, 2011

Embrace Variety

• Different post types increase interest

• Be creative

• Track what works

Friday, September 23, 2011

Be Consistent

• Also be realistic

Friday, September 23, 2011

Share the Burden

• Find co-writers or guest writers

Friday, September 23, 2011

Be Timely

• Write about relevant trends and issues when you can.

Friday, September 23, 2011

Be Generous

• Link to your sources. Credit ideas.

Friday, September 23, 2011

Be conversational

• Write in a conversational tone.

Friday, September 23, 2011

Write Great Headlines

• Include a verb

• Use keywords

• Be provocative

Friday, September 23, 2011

Pay attention to grammar & structure

• It matters!

• Conversational is not the same as sloppy.

Friday, September 23, 2011

Think Visually

• Include interesting photos - your own when you can.

Friday, September 23, 2011

Blogging: Don’tFriday, September 23, 2011

A post is not an ad

• Try to “broadcast” and people will opt-out.

Friday, September 23, 2011

Avoid being long-winded

• About 500-words is a good maximum.

• More to say? Create two posts

Friday, September 23, 2011

Minimize Noise

• Keep your blog site clean.

• Ads are ok, but be judicious. More is not necessarily better.

Friday, September 23, 2011

Edit!

• It’s important!

Friday, September 23, 2011

Release pressure

• It’s a blog. Relax.

Friday, September 23, 2011