blogging for business: the what, the why, and the how

The What, the Why, and the How

Blogging for Business:

“Blogs are independent, web-based journals containing opinions about anything and everything.” – David Meerman Scott in The New Rules of Marketing and PR

“A blog is really quite simple. It’s nothing more than a personal website with content displayed in reverse chronological order.” – Robert Scoble in Naked Conversations

A Blog (web-log) is a WebsiteThe RSS Structure and Blog Posts

What is Blogging?

Examples of Blogs on the Web

Why Should You Blog?

Source: “Study Shows Business Blogging Leads to 55% more website visitors” via http://www.blog.hubspot.com

One Word: EXPOSURE

9 Blogging Benefits from John Jantsch in The Referral Engine

1. Blogging makes me a better thinker2. Blogging makes me a better listener3. Blogging makes me a better writer4. Blogging makes me a better salesperson5. Blogging makes me a better speaker6. Blogging keeps me focused on learning7. Blogging allows me to test out ideas8. Blogging makes me a better networker9. Blogging allows me to create bigger ideas

How Do You Blog?

3 Essential Questions to Ask Before You Start Blogging:

1. What are you going to blog about?2. Why do you want to blog?

3. Who do you want to read your blog?

The Anatomy of a Blog Post: an ExampleTitleText

Header

Image

Header

Text

Text

Text

Social Media Sharing

Social Media Sharing

Author Profile

Comments

Website

Twitter feed

Social Media Sharing

Google+ Page

Facebook Page

What Are You Waiting For?