blueberries · 2019-01-22 · blueberries lead to greater interest in menu items and food products....

A Pick Above the Rest

Women 25-44 who purchased in last 15 days

Overall consumers likely to purchase in next 12 months

Sources: Grant Jensen & Associates – U.S. Highbush Blueberry Council 2017 Consumer Usage & Attitude StudyERS/USDA, 1994-2014SMS Research Advisors – U.S. Highbush Blueberry Council 2016 Opportunity Assessment Study

BLUEBERRIESCONSUMERS’ TOP BERRYA whopping 75% of Americans are on the path to purchase blueberries – a 10% increase over 2013. Flavor and health benefits draw consumers to these little blue dynamos, making blueberries a top consumer preference in the berry and overall fruit categories.

Demand on the RiseMore people are primed to buy blueberries now than four years ago.

Little Blue MotivatorsBlueberries lead to greater interest in menu items and food products.

Blueberry CravingsMore people are eating blueberries in more ways than four years ago. The most popular uses are:

Real blueberriesare an expectation,not a value-add.

Consumers cite flavor (65%) and health (44%) as top blueberry purchase drivers.

SALESHealthFlavor

On Menus At the Store

52% 50%65% 63%say blueberries make menu items more appealing

say blueberries make food items on grocery store shelves more appealing

perceive menu items or snacks with blueberries as healthier or better for them than those without

say they’re very likely to purchase food products that have a Made with Real Blueberries seal

Blueberries were

with consumption expected to increase in 2017.

2013 2017

53%65%

2013 2017

68% 75%

Per capita consumption of blueberries in the U.S. grew

between 1994 and 2014.600%

the only top fruit

80%Alone

74%Yogurt topping

73%In smoothies

72%With pancakes/

waffles

Breads/muffins/bagels

Cereal topping Fruit salads69% 68% 68%

Sources: Grant Jensen & Associates – U.S. Highbush Blueberry Council 2017 Consumer Usage & Attitude StudyERS/USDA, 1994-2014SMS Research Advisors – U.S. Highbush Blueberry Council 2016 Opportunity Assessment StudyPhoto Credit: Tone It Up

U.S. Highbush Blueberry Council promotions are increasing demand and consumption far and wide. Contact info@blueberrycouncil.org to tap into those promotions.

2014

1994

2017

Secondary Buy Criteria

Primary Buy Criteria

Requirements/Expectations

Color& FirmnessBEN

EFITS COSTS

Freshness & Dryness

Price

Size,Smell Season