blueberries · 2019-01-22 · blueberries lead to greater interest in menu items and food products....
TRANSCRIPT
A Pick Above the Rest
Women 25-44 who purchased in last 15 days
Overall consumers likely to purchase in next 12 months
Sources: Grant Jensen & Associates – U.S. Highbush Blueberry Council 2017 Consumer Usage & Attitude StudyERS/USDA, 1994-2014SMS Research Advisors – U.S. Highbush Blueberry Council 2016 Opportunity Assessment Study
BLUEBERRIESCONSUMERS’ TOP BERRYA whopping 75% of Americans are on the path to purchase blueberries – a 10% increase over 2013. Flavor and health benefits draw consumers to these little blue dynamos, making blueberries a top consumer preference in the berry and overall fruit categories.
Demand on the RiseMore people are primed to buy blueberries now than four years ago.
Little Blue MotivatorsBlueberries lead to greater interest in menu items and food products.
Blueberry CravingsMore people are eating blueberries in more ways than four years ago. The most popular uses are:
Real blueberriesare an expectation,not a value-add.
Consumers cite flavor (65%) and health (44%) as top blueberry purchase drivers.
SALESHealthFlavor
On Menus At the Store
52% 50%65% 63%say blueberries make menu items more appealing
say blueberries make food items on grocery store shelves more appealing
perceive menu items or snacks with blueberries as healthier or better for them than those without
say they’re very likely to purchase food products that have a Made with Real Blueberries seal
Blueberries were
with consumption expected to increase in 2017.
2013 2017
53%65%
2013 2017
68% 75%
Per capita consumption of blueberries in the U.S. grew
between 1994 and 2014.600%
the only top fruit
80%Alone
74%Yogurt topping
73%In smoothies
72%With pancakes/
waffles
Breads/muffins/bagels
Cereal topping Fruit salads69% 68% 68%
Sources: Grant Jensen & Associates – U.S. Highbush Blueberry Council 2017 Consumer Usage & Attitude StudyERS/USDA, 1994-2014SMS Research Advisors – U.S. Highbush Blueberry Council 2016 Opportunity Assessment StudyPhoto Credit: Tone It Up
U.S. Highbush Blueberry Council promotions are increasing demand and consumption far and wide. Contact [email protected] to tap into those promotions.
2014
1994
2017
Secondary Buy Criteria
Primary Buy Criteria
Requirements/Expectations
Color& FirmnessBEN
EFITS COSTS
Freshness & Dryness
Price
Size,Smell Season