boosting pta fundraisers with social media

Supercharging your Fundraisers with

Social MediaKaren Bantuveris

Founder & CEO@VolunteerSpot

VolunteerSpot.com/TXPTA@VolunteerSpot #Launch20142

Boost Participation with VolunteerSpot.com/TXPTA

FOR ANYONE ORGANIZINGNO PASSWORDS

FOR PARENTS VOLUNTEERING!

FREE, Easy Sign-ups & Scheduling

SAVE TIMEBOOST Volunteer Turnout

REDUCE Leader Burnout

BUILD Loyalty & Donors

99% of Organizers

95% of Volunteers

would refer VolunteerSpot to a friend or colleague.

Why Leaders Luv VolunteerSpot

VolunteerSpot for Fundraisers

Simply Plan:CarnivalsConcessionsCook-offs

ConcertsFestivalsTournamentsRacesBook FairsWalkathons

and anything else you organize!

Agenda

• Fundraising Overview

• Product Fundraisers

• Building Online Community

• Real-World Fundraisers

Fundraising Begins with Community

$$$ $,$$$ $$,$$$ $,$$$,$$$

• Who is buying & who is selling?• From Neighborhood door-to-door to

Facebook wall-to-wall• Can be in-addition to real-world

fundraising events or stand-alone• Social channels amplify participation &

profits• Include a ‘donate cash’ option• Create a communications timeline• Share results

Product Fundraisers

Online Purchase

Socialize your Sale

Build your Community

Social Media Strengthens your group

It’s like having a conversation!

Listen

Connect

Inspire

When we have calls-to-action, our community will be engaged.

TrustListen

Connect

Inspire

Action

TrustListen

Connect

Inspire Action$$$

• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and

community partners

Show your Lions Pride!

www.facebook.com/CHSLions www.Twitter.com/CHSLions

Pinterest.com/wacc.org

What to Post?

1. Upload photos & video and tag volunteers (NOT kids)

2. Create ‘Events’ pages for big activities3. Fundraising & Membership Links & Status updates (#,%)4. Call for Volunteers 5. Interesting articles community happenings6. Questions/polls on related topics7. Thanks to corporate sponsors8. Appreciation to volunteers & participants

What to post?

Real World Fundraisers

MORE TURNOUT

MORE FUN

MORE PROFIT

Real World Fundraisers

MORE TURNOUT

MORE FUN

MORE PROFIT

Real-World Fundraisers

Add SOCIAL to your communications plan to Build Buzz and Participation•Events & Tickets•Volunteer recruiting•Social incentives •Fun polls & ‘ticklers’•Members, bloggers, community/corp. partners•Check-ins•Photo sharing•Options to donate

MORE TURNOUT = MORE PROFIT

“Like” us on facebook and

get a bonus raffle ticket!

Create a Social Media Plan

Identify… • Timeline of When to Post

• Which Social Channels

• What Messages

• Who will share

• How to measure

Create a Social Media Plan

Include…•Onsite & Online tie-ins

•Social incentives

•Fun polls & ‘ticklers’

•Members, bloggers, community/corp. partners

•Check-ins

•Photo sharing

•Options to donate

Social Media Plan

When Where What1 month before

• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)

• Carnival is around the corner – preorder tickets & skip the lines! <click here>

• Post: Please sign up to help at carnival <click here>

3 weeks before

• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these

awesomes. What do you want to bid on?

7-10 days before

• Carnival next Sat. Thx 2 R sponsor @BigStore!

1 – 2 weeks before

Personal buzz from community

• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>

• Definitely going to bid on this: <photo/link>. What’s your fav?

Example: Fall Carnival

Social Media Plan

When Where What2 – 3 days before

Photos of prep work, updates on carnival booths, entertainment, prizes, etc.

Acknowledge volunteers and sponsors

At Carnival

POSTERS

Hashtags#

Check in

• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on

Facebook and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:

TodaysMeet.com• Social ambassador badges

“I for EElem, Do U?”

AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group

Pre-event Buzz

Day-of Buzz

Recognize Volunteers & Participants

Thank Sponsors

A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!

• Highlight “hot” items

• Show off games and booths

• Show where the money will go

• Showcase your theme

• Photos of invitation

• Include website link below pin

Pinterest for Fundraisers

Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!

Social Dashboard/Scheduling/Analytics

Analysis of Content, Sources & Influencers

Themed Profile Pics

Social Planning Power Tools

Like the ideas, but don’t have time?

MAKE TIME! It’s Strategic

Add a volunteer leader: Social Communications Coordinator

& a TEAM of Online Ambassadors

Get Help!Get Help!

Put ‘em to work!

Take a Tour: VolunteerSpot.com/TXPTA

Pinterest.com/VolunteerSpot

Facebook.com/VolunteerSpot

@VolunteerSpot @VSpotMom

Happy #FUNdraising!

boosting pta fundraisers with social media

txptavolunteerspot

txptavolunteerspot

txptavolunteerspot

txpta volunteerspot

profit volunteerspot

participants

community

ticklers members

Education

(2021 7Ê -15 e pta pta pta pta with nobyj 2 noby ......pta...

st. joan of arc school registration record dad€¦ ·...

gaia bag school fundraisers

first friday fundraisers - crowdfunding

fundraisers booklet (guide)

welcome clairemont parents. clairemont pta major fundraisers...

analytics for fundraisers

school fundraisers

bangkok fundraisers forum

pta fekete pta course (mattar 2004)

why fundraisers want raiser’s edge nxt fundraisers... ·...

what energises volunteer fundraisers?

kendall...

bitesize inspiring your fundraisers

successful student organization fundraisers

social media for fundraisers

our new name fundraisers

supercharching fundraisers with sm

keeping track of fundraisers

powerpoint presentation · fundraisers, the doyle...