brainstorming-house rules 2010
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Big Marketer On Campus!
Meet Your Marketing Coaches!!
Kim Cory Dan Oltersdorf
Throw Back…College in the 90s
House Rules Syllabus:Instructors: Kim Cory & Dan OltersdorfCourse Topics:• It’s about Connections• Creating Raving Fans• University 101• Helicopter Parents• Strategies for Building CommunityRequired Supplies:
• Positive Attitude• Involvement & Interaction• Desire to have fun!
It’s about…
Connecting residents with one another to create communityConnecting staff to residents… building positive relationships
Connecting residents to the community and university
Why create a sense of community?
• Retention• Word-of-mouth• Making a difference• Operational impact• Doing GOOD and doing WELL• Be Passionate. Get your Team On Board
Get Fresh With Us…
“Speak Our Language”
Be Careful-Don’t Try too hard …we’ll see right through it!
Your Website…MOST Valuable Marketing
Tool!
Campusadvantage.com
Bring Your Community Video to LIFE!
Models, Clubhouse, Office- Do they Show School Spirit?
Amenities….It’s Not Just About What You Have, But How You Use IT!
Notice no one is there and no one cares!
Residents LOVE- Being Part of the FUN!
Get Connected Through Mobile
Text 2 Community
47464 with the word BRAINSTORMING
It’s all about the “Connection”
1. Don’t force it. They see through “fake.”2. Connect online and offline!3. Don’t miss out on mobile marketing opportunities.4. Get the residents connected with their school5. Make sure your team sees the big picture of making a
difference & creating a “scrapbook” of lives.
RAVING.Create.
FANS
Not being involved
online = Is like NOT owning a
TV!
It’s not to late, but it’s time to get on board
Over 80% of students participate
in social media!Which means you must be
visible, searchable and likeable.
SAY FACEBOOK IS FAVORITE SITE!
OVER 50% OF TWENTY SOMETHING
Build it they will come?
NOT
Student Dave’s Tips…
Why Should I “Like” you on
Meet Intern Dave
1. It’s not just seeing a friend “Like” a page, but what I can get out of it… I want FREE stuff!
2. Have fun, be creative, but DON’T make me work for it!
3. Personalize your page, give a face to the company!
Students On
Students On Part 2
1. Not looking for deals, I want to get to know who you are!
2. Your employees are just as important as my friends I hang out with!
3. Be consistent. Have your contest, trivia, etc. on same day each week!
Being searchable and visible is beyond Facebook and
Twitter!
What other online sources have you made yourself
visible?
It’s time to get involved! Comments, Suggestions, Reviews, Surveys and
Discussions.
Ask and They Will Tell!
Incentives Work
Tell Us Your Thoughts and Win!!
Free Ipads, Free Rent,
$$$
Campus Living Villages
We Love
Offer us an incentive and we are THERE!!
Everyone Wants to feel Important….It’s All About ME!
Put Deals Online- NOT in print!
Tag Your It!
Include VIP’s in your events and even have some
fun with scavenger hunts!
Campus Outreach
$pending PowerConservative Example
(just looking at eating out):1,000 ResidentsEating out 3x a week$10 per outing$30,000 per week$1,560,000 in spending power… on eating out alone!
Think about other spending power: Electronics, Services, Tanning, etc
Your residents have MAJOR spending power.
WIN (residents) WIN (property)
WIN (vendor)
Creating Raving Fans1. Get online. Get engaged! 2. Utilize your student staff and residents3. Develop Partnerships with Campus businesses 4. Calculate your spending power.5. Choose 3 businesses to meet with when you get back.
Join the Club!
Higher Education Culture & Vocabulary:• Engagement & Involvement• Student Resources• Retention• Community• Student Development• Dorm
Views the student “Experience” as learning
We need to view the student “Experience”
as an All-Inclusive Living-Learning experience!
Share in each others experiences
• Become an advocate of Off-Campus Student Services, Promote Living Guide•Invite to Clubhouse or Models• Talk about your policies & Lease Agreement• Find a Liaison for the students as a “go to” person on campus
Friend in need is a friend indeed…Student
Advocacy
Get to know your international friends
Social, Cultural & Education programming Tools and Resources Paying tuition Housing options Overview of the Campus and Community
O.I.A.Office of International Affairs
School Newspaper Source MOST
trusted by students!
Partnering Online with School Newspaper & University
Add University Facebook Pages to YOUR Favorites
University 101 1. Create a campus contact log.2. All about All-Inclusive Living-Learning Experience.3. Develop relationships with International friends.4. Promote campus resources in your on and off-line
resources.5. Work with your team to help them understand campus
culture.
Helicopter Parents
Families
70% of Students Seek Parents Advice (Millenials)
Time to BUDDY up with the Parents.
We’re in thisTOGETHER!
Just For ParentsF.A.Q.
Designated Parents Link On Your Website
American Campus Communities
• Understanding Parents Concerns• How to Respond• Roommate Disputes
Show the Parents You
CARE
This is the parents’ experience too! (Embrace it!)
Parent Communication. They want to be involved!
A Parents Voice can be LOUD & HEARD from EVERYWHERE!
Helicopter Parents
1. Students TRUST & VALUE parents more than ever2. Parents/Family have just as powerful word of mouth3. Designate Parents FAQ on your website4. Communicate with parents (newsletters, emails)5. Embrace parental involvement
Strategies forBuilding
CommUNITY
Move-In Days
Replace Welcome Home with Welcome to the Community!
Create the Network on
Day 1
6weekwindow
iIntroductionInvolvementInvestmentInfluenceInteractionIdentity
We’re On Campus!!Be Creative…Use Theme Parties
Showcase Community Spirit Connect Learning-Living Experience Show Friends Why Your Community
Rocks!
TAILGATE PARTIES
Builds Community and School Pride!
Top 5 Community Ready Event
Tips!!1. Get Input From Your Residents2. Develop a Committee3. Have a Checklist4. Communicate, Communicate,
Communicate5. Do It Right
Spread the word!
FACEBOOK STALK OTHERS FOR EVENT IDEAS
Print Is NOT Dead for Communications!
Email Communications!
-Welcome-Announcements-Reminders -Surveys-Greetings
Conduct Routine Unit Inspections
Use Personal Trainer
Approach• Educate on your policies • Don’t be the “fun police” give positive re-enforcement• Provide Direction and Guidance
Strategies for building community
1. Ask them what they want!2. Learn names! (6 week quiz)3. Communicate what, where, when & why they should
come to your events.4. It’s all about community. Show you care.5. Should be fun… but not animal house.
House Rules On Facebook: facebook.com/houserules2010
Twitter: @kimcoryfitness & @danoltersdorf
Attention Brainstormers!• Don’t forget to complete the entry form located in your
workbook and place it in Multifamilypro’s Prize Drawing box in the Resource Room before 6:00 pm today for a chance to win one of two FREE registrations + hotel for next year’s event! You Must Be Present to Win!
• Visit every exhibitor and enter for giveaways to be drawn during lunch and again at today’s Resource Room Wrap Up!
• Next round of educational sessions starts at 4:15 pm• A special thanks to our Sponsor, CallSource!
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