branding for start ups

Branding  –  Start  Early    The  Start-­‐Up  approach

HOW  TO  BUILD  A  BRAND  WITHOUT    SPENDING  A  LOT  OF        “MONEY”?    

•  Components  of  Company  Value  •  Understanding  differen>a>on  between  core  marke>ng  &  Branding  

•  Branding  Tips  –  keep  the  focus  on  customer    •  Take  the  first  step  –  Internal  Branding    •  No  Money  Marke>ng  –  Op>mize  without  spending  •  Defining  and  Measuring  success    

Things to know…

Components of Company Value

4

TEAM  

TECHNOLOGY  

CUSTOMERS  

PROFITABILITY/GROWTH  

BRANDING  

SCALING  

•  Whatever  startup  brands  are  doing,  chances  are  you  are  doing  it  for  the  first  >me.  The  first  presenta>on  to  an  investor,  customer  or  important  employee  must  be  simple,  clear  and  compelling–there  are  no  second  chances.    

•  Developing  a  strong  brand  founda>on  is  cri>cal  to  the  early  success  of  startups  and  emerging  companies  finding  their  way.    

Keep in Mind

•  There  is  a  difference  between  marke>ng  and  brand  building.  

 •  Marke>ng  is  for  your  business,  Brand  is  for  your  consumers.    

 •  People  oWen  mix  the  two  just  because  both  of  them  lead  to  the  same  output,  i.e.  more  sales,  revenue  and  popularity    

Marketing Vs Branding

What  your  End  In  Mind?  –Customer  AcquisiIon?!  To  whom  you  market    Why  they  buy    What  makes  your  brand  highly  valued  and  difficult  to    subs>tute  How  your  brand  competes    

Keep the focus on customer

-­‐  Get  the  website  right!  It’s  your  business  card  to  your  customers.    

-­‐  Use  a  simple  sentences  to  communicate  your  iden>ty    

-­‐  Give  your  prospects  and  customers  a  pla]orm  to  communicate    

-­‐  The  Logo    formula  –  Merchandizing  is  good!  -­‐  Content  Marke>ng  –  Leverage  it!    

Few tips…

Charity  begins  at  home  -­‐  internal  brand  building  is  a  ‘Must-­‐Do’  

Nothing  equals  ‘having  your  team  or  employees  believe  in  the  true  poten:al  of  your  brand’  because  then  they  don’t  work  

for  you;  they  work  with  you.      

Take the first step..

Internal  Brand  Building  ALWAYS  •  brand  your  outgoing  communica>on    •  brand  your  deliverables,  presenta>ons,  code,  reports  etc.    

•  document  your  learning,  experience  and  experiments    

•  share  your  accomplishments  with  the  team    •  do  a  quality  check  before  delivering    

Tips

Internal  Brand  Building  NEVER  •  allow  any  spelling  errors  or  gramma>cal  errors  to  appear  on  your  website  (marke>ng/sales  collateral  for  other  businesses).  

 •  do  a  hasty  job  with  the  design,  layout  or  styles  -­‐  be  pa>ent  while  finalising  designs;  good  things  take  to  be  built.  (presenta>ons  and  plans  for  other  businesses).    

Tips

•  Post  Comments  on  Other  Blogs  that  Relate  to  Your  Industry  •   Submit  a  Weekly  Press  Release  to  www.PRLog.com  •  Post  Classified  Ads  on  the  Many  Online  Classified  Ad  Websites.    

Examples:  www.Craigslist.org  www.Kijiji.com  www.Loot.com  www.Backpage.com  www.Gumtree.com  www.Oodle.com    •  Start  a  Blog  that  Helps  and  Educates  People  rather  than  trying  to  Sell    

•  Create  a  Facebook  Profile,  LinkedIn  Profile,  and  Twider  Acount.    

•  Use  Affiliate  programs  and  leverage  Message  Boards  •  Create  a  Video  and  Distribute  it  Using  Youtube  

No money marketing techniques

Online  Tools  to  track  your  brand  •  Google  Alerts  -­‐  Set  an  alert  for  your  brand  name  to  receive  daily/weekly  alerts  on  email.  Google  will  send  you  links  to  blogs,  ar>cles  and  webpages  where  your  brand  is  being  talked  about.    

 •  Yahoo  Pipes  -­‐  It  is  a  service  which  enables  people  to  create  a  news  feed  for  themselves  using  other  feeds  from  the  web.  You  can  use  it’s  search  to  see  if  anyone  reads  stuff  about  you.    

 •  Google  Blog  Search  -­‐  Find  what  is  being  wriden  about  your  brand  in  the  blogosphere.    

Measure Results

•  seeking  new  rounds  of  venture  funding    •  introducing  new  products  for  the  next  level  of  growth    

•  crea:ng  new  marke:ng  and  communica:on  strategies    

•  planning  to  enter  new  markets  or  serve  a  new  customer  segment    

•  planning  to  shiP  brand  messaging  and  communica:on  strategies    

Other Reasons

Want to learn more? info@unspunmarketing.com