Branding 4 StartupsJumanne Mtambalike

Lesson 1 Brand Definition…….Define your brandif am your customer why should I buy from you…. …...why should I useyour service …..

Lesson 2 (Communication)…….How does your brand communicate with your customer…. …...what are they saying about it …..

Lesson 3 Engagement…….Understanding your customers what they value...their lifestyle …. …...why they trustyou .….. why do they spend for your product...

Lesson 4 (Competing)…….Every final sale isthe result of one brand being chosen over another…..

Lesson 5 (Agility)…….Let the deep oceans for the big guyscreate your own comfortablezone…. …...be a big fish on yourown sea …..

Lesson 6 (Proximity)…….Ability to build brandpersonality through proximity…. …...focus on what customerwant to hear and how theyhear it…..

Lesson 7 (Innovation)…….You don’t have to do it yourself…. …...find a point whereyou can leverage value with big brands…..

Shared Resourceshttp://www.brandingstrategyinsider.com/brand-strategy-for-startups

http://www.diva-portal.org/smash/get/diva2:536929/FULLTEXT01.pdf

http://www.pullinc.com/wp-content/uploads/2009/01/PULL-StartupWorkshop.pdf

bdg.co/Websites/bdgco/Images/bdg-briefing.pdf

http://startupbranding.com/