www.thehouselondon.com

Branding Fundamentals

THE BIG IDEAONE

RESEARCH &MARKET TESTING

TWO

MINIMUM VIABLE PRODUCT

THREE

NETWORKING & FEEDBACK

FOUR

UNIQUE SELLING POINT(S)

FIVE

WHAT’S YOUR STORY?

SIX

OBJECTIVES& GOALS

SEVEN

NAMING, POSITIONING& BRAND IDENTITY

EIGHT

DIGITAL& SOCIAL MEDIA

NINE

PRESS LAUNCH

TEN

Michael MurdochCreative Director / The House

e. michael@thehouselondon.comt. 07595 338 474

Twitter.com/thehouselondonFacebook.com/thehouselondon

www.thehouselondon.com