tips for successful branding


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Page 1: Tips for successful branding

Page 2: Tips for successful branding

• It’s the image of your product in the consumers’ mind.• It’s the communication of characteristics, values, and attributes that

clarify what your particular brand is and is not.• It’s a pull tactic.• Brand is what the consumer buys in a perfect competition.

What is branding?

Page 3: Tips for successful branding

“Good branding is at the heart of any good business”

It is the emotion that customers and potential customers feel when they experience your product or service.

Everyone wants there business to be noticed. Branding does the job by making you stand out.

Page 4: Tips for successful branding

5 Tips to build up a nice brand.

Page 5: Tips for successful branding


• Research as much as you can.• Who will buy your product?• The demographics.• Why will he buy it?• What can be your positioning?• Who are your competitors? • Your USP.• Competitors’ USP.

Page 6: Tips for successful branding

Know the wants.

• Ask yourself – what do you want your customer to think of you / your product?• Ask your potential customers – what do they want from you / your

product?• Make sure your branding strategies fulfil these wants.

Page 7: Tips for successful branding

Think Like a Customer

• Your brand is for the customers.• Get into their shoes.• Know what they want or what you can make them want? • Get to know their likes, dislikes, expectations and demand.• Build your brand around it.

Page 8: Tips for successful branding

Unique Selling Proposition.

• What is that quality of your product which can make your customers go mad about it?• It can be more than one quality.• Know why you’re unique and tell this to your customers by building

your brand around it.

Page 9: Tips for successful branding

Know Your Competition.

• Know how your competition brand their product• Conduct a research as intensely as you did on your product. • Is your product better than theirs?

oIf yes, position it that way.oIf no, find some other way to position it.

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