brazil 2014: capture the craze

CAPTURE THE CRAZE

BRAZIL 2014

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Brazilian Tourism At A Glance

Come June, Brazil will witness an influx of enthusiastic sports lovers from across the world.

It means additional revenue for hospitality and tourism industry.

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NUMBER GAME

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In 2012 number of tourists visited Brazil – 5.7 million

In 2014 expected tourists visit – 10.2 million

$25 Billion expected spend by tourist from Brazil and abroad

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TOURIST ARRIVALS IN LAST 5 WORLD CUP

Visitors(million)0

0.51

1.52

2.53

3.54

199419982002200620102014(expected)

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28,000+ hotels expected to be available for Brazil’14

173,000+ hotel rooms expected to be available online

43% increase in number of hotel rooms in Belo Horizonte

MORE HOTELS, MORE ROOMS

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ONLINE HOTEL SEARCHES

29%

22%14%

7%

5%

4%

3%

3%

13%

Online SearchesBritain Germany USA France SwedenFinland Australia Canada Others

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In 2013 average hotel rate in Brazil was $300

In 2014 expected average room price in Rio de Janeiro to be $461

Hotel room rates in Rio de Janeiro is expected to be more than double during Brazil World Cup as compared to South Africa World Cup

MONEY MATTER

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The biggest sporting event in the world offers perfect opportunity for the Brazil hotel industry to enhance ‘Brand Brazil’ for long term gain.

For the hotels the biggest blunder could be to get too greedy and try to earn quick bucks at the expense of long term customer value and loyalty.

QUICK TIP

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YouThank

UK Sales Office:eRevMax Ltd.28 Leman StreetLondon E18ER, United Kingdom

Tel: +44 (0) 20 7422 7528Fax: +44 (0) 44 (0) 20 7265 5100E-mail: uk@erevmax.com

US Sales Office:eRevMax Inc.

37 North Orange Avenue, Suite 500Orlando, Florida 32801, U.S.A

Tel: +1 (321) 251 6559

Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com

Visit us at www.erevmax.com

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YouThank

UK Sales Office:eRevMax Ltd.28 Leman StreetLondon E18ER, United Kingdom

Tel: +44 (0) 20 7422 7528Fax: +44 (0) 44 (0) 20 7265 5100E-mail: uk@erevmax.com

US Sales Office:eRevMax Inc.

37 North Orange Avenue, Suite 500Orlando, Florida 32801, U.S.A

Tel: +1 (321) 251 6559

Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com

Visit us at www.erevmax.com

Confidential & Proprietary