breakfast workshop with sociomantic: customer-centricity in the digital age

CUSTOMER-CENTRICITY IN THE DIGITAL AGE

HelloRob Sopkic VP of Sales, North America

CONSUMER

PUBLISHER ADVERTISER

PROMISE OF PROGRAMMATIC

OLD DISPLAYBULK BUYING

REAL-TIME BIDDINGOPTIMAL PRICE PER USER

$45

$3.80

$2.10$2.50

$1.90 $1.40

FIRST-PARTY DATA

Existing Segments

Email & Loyalty Purchase HistoryPromotional

History& Offline Data Card

RELEVANCE:What the user really wants

Despite media coverage focused on consumer discomfort with targeted advertising, customers actually welcome it.

This is good news for marketers and publishers.

say they are comfortable receiving ads and content specifically targeted to them

70%

PERSONALIZATION:What the user really wants

Targeted messaging Non-targeted messaging

2x as likely to be influenced by web ads

Over 3x as likely to be influenced by web video

Over 4x as likely to be influenced by mobile ads

ADVERTISERPUBLISHER

A CHALLENGE FOR THE INDUSTRY

60+MARKETSSERVED

GL BALTHE

DSPPERFORMANCE DISPLAY

600+

ADVERTI

SERS

UR

ISRTB**REAL TIME BIDDING

BUSINESS

FOCUS ONPERFORMANCE

MARKETINGeCPO100%

IN-HOUSE TECHNOLOGY

US, DIGITAL AD REVENUE BY FORMAT

GROWING UP PROGRAMMATIC

U.S. DIGITAL ADVERTISING

Thank YouRob Sopkic VP of Sales, North Americarob.sopkic@sociomantic.com T 415.637.5233