breaking down successful blog content

Presented By

Compendium’sMarketing Team

Mikey MioduskiCreative DesignerMegan Glover

Marketing Director

Meghan PetersMarketing Coordinator

#1 Takeaway

Who are my visitors?82.39% OF ALL BLOG VISITORS ARE BRAND

NEW - PROSPECTS

How do they find you?

•Search•Referral•Direct

How do they find you?

•Search•Referral•Direct

How do they find you?

•Search•Referral•Direct

How do they find you?

•Search•Referral•Direct

Why Search Engines Love Blogs

• Titles• Keywords • Recent Content• Frequent Content• Relevance

A blog post MUST be:

•Skimmable•Relevant/Keywords•Timely•Focused

Where to begin?

Decide what Type of post you want

to write.

Series Post

Video

Product/Service

Online Acquisition

Make Lists

Link to Related Industry News

Draft 365 Content Ideas

Who Blogs?

Keeping MomentumWIN Kings Island Tickets

Compendium Runs on Dunkin

1. Everyone blogs

2. Monthly rewards (and de-wards) for Top Blogger• Nifty Gift• Dunce Caps

3. Weekly Incentives:• Homemade breakfast• Kings Island Tickets• Pizza Party• Gift Cards

Sustaining Content Creation

January

'09

Febru

ary '0

9

March '0

9

April '09

May '0

9

June '09

July '09

August

'090

2000

4000

6000

8000

10000

12000

Unique Traffic

January

'09

Febru

ary '0

9

March '0

9

April '09

May '0

9

June '09

July '09

August

'090

50

100

150

200

250

300# of Posts

# of Posts

Unique Traffic

Content / Unique Visit CorrelationJanuary - August 2009

Question and Answer

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