build: optimizing your job board for better performance lessons learned from 2014 design updates to...

Build: Optimizing Your Job Board For Better PerformanceLessons learned from 2014 design updates to CorridorCareers.com

Original Design

•Default widgets

•Featured jobs - Right Rail

•Low contrast on Category browse

•Only one way to search

Job Rush

• Early 2014• Partnership with Economic Alliance

• Wanted a vibrant campaign• Focus on young job-seekers• New search experience• Alternate content

Original Components

RealMatch API

• JSON based API• JSON = JavaScript Object

Notation (Like XML or CSV)• API = Application

Programming Interface• All Jobs available

https://api.realmatch.com/RMAPI/JobSeeker/4.0/Data.svc/GetJobDetails?JobId=10251028&ApiKey=&AffiliateId=

Workflow

Internal Ad

System

Real Match

InternalWebSite

API

Job Rush

Outcome

• The API allowed us to get the jobs into our custom built website

• New possibilities open up• Heat Mapping• A/B Testing• Alternate content on the same domain

Heat Mapping

• Click density

• Pinpoints most popular elements

CrazyEgg

A/B Testing

• Split traffic between two options

• Create goals

• Measure which performs better

• Most popular elements

Optimizely

Alternate Content

• Highlight the local area

• Attract younger job seekers

• SEO benefits

What about Corridor Careers?

• Job Rush proved concept• Next Steps

• Do the same for Corridor Careers• Even more search options• Test Featured Jobs, Categories, and Featured Employers

CorridorCareers.com

Homepage - Search

Relevant Locations

Category Selection

Clear Call to Action

Homepage - Featured Jobs

• More prominence

• Drives more applications

Homepage - Category List

• Browsing by category is very popular

Homepage - Featured Employers

• Additional company exposure and branding

Results

74% Increase in Pageviews130% Increase in Pages per Session33% Reduction in Bounce Rate

Results

Current Redesign