building a strong professional presence online
Post on 05-Dec-2014
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@sarahdillon #ciol 1
Sarah Dillon
sarahdillon.comdillonslattery.com
@sarahdillon => #ciol
@sarahdillon #ciol 2
Develop an online presence...
... so people know you exist
@sarahdillon #ciol 3
Strategise!
• understand the lay of the land• start with the end• break it down
• action
• measure, measure, measure• rinse and repeat
@sarahdillon #ciol 4
Understand the lay of the land...
... by evaluating.
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Start with the end in mind
Business goals
Objectives
Tasks/ steps
@sarahdillon #ciol 6
Start with the end in mind
Business goals
Objectives
Tasks/ steps
@sarahdillon #ciol 7
Break it down...
right down...
into SPECIFIC ACTIONS
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Measure, measure, measure
What will success look like?
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Recap
• understand the lay of the land• start with the end• break it down
• action
• measure, measure, measure• rinse and repeat
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Top tip 1
Home base
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Top Tip 2
Active vs Passive profiles
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Top Tip 3
Criteria for “Friends”
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Top Tip 4
Getting up to speed
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Top Tip 5
Keep things easy
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Top Tip 6
Time – or lack of it
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Top Tip 7
Link your real and virtual lives
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Top Tip 8
Safety
@sarahdillon #ciol 18
Questions?Sarah Dillon
sarahdillon.comdillonslattery.com
@sarahdillon=> #ciol
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Questions1. Security
2. Time management
3. Privacy / using a photo
4. Visitor tracking
5. Threat from free translations
6. Organisation
7. Networking
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Questions8. Personal versus professional profiles
9. Search-engine optimisation (SEO)
10. Managing distractions
11. Client references
12. Online etiquette
13. Participation matrix
14. Socialising versus networking
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Thank you
Thank you to the Chartered Institute of Linguists for the opportunity to speak, and to the webinar
participants for their feedback and participation.
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