building & analyzing your content grid inside kapost
Post on 24-Jan-2015
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Wednesday Webinar: Building & Analyzing your
Content Grid t: @Kapost
Join the conversation #WedWebinar
Please type any questions in the chat during the webinar
Agenda
1. What is a Content Grid? 2. Will mapping out personas and buying
stages really impact my content marketing strategy?
3. How do I know the best content for my personas and buying stages?
4. Can I see how my Content Grid is performing in Kapost Analytics?
5. Q + A
#WedWebinar
What is a Content Grid?
#WedWebinar
The Buying Stages
#WedWebinar
• 70%-‐80% Buyers make their buying decisions before engaging with the sales team
• How do I de>ine? TOFU, MOFU, BOFU
The Personas
#WedWebinar
Get Intimate-‐ Create a Pro>ile • What is their responsibility at the company? • What keeps them up at night? • What do they need help understanding? • What will make them do their job better?
#WedWebinar
• Persona-Buying Stages grid IS your content marketing strategy
• Helps streamline your content creation
• Holds Team accountable • Identifies gaps
“Having a deeper understanding of who your buyers are and acquiring deep insight into their goals and challenges leads to effective content
creation” Sales Benchmark Index
How do I know the best content for my Personas-Buying Stage Grid?
#WedWebinar
4-‐10x response rate Hubspot
#WedWebinar
Can I see how my Personas-Buying Stage grid is performing in Kapost?
Q + A
#WedWebinar
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