building startups like a boss
Post on 06-May-2015
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@benjaminjoffe!
Building Startups
LIKE A BOSS
@benjaminjoffe!
Pecha Kucha Night Singapore!
Temporary organization!designed to search for a!
repeatable and scalable business model.!
Defining Startups
LIKE A BOSS
Rocking it!
LIKE A BOSS
Everyone things it is a bad idea!
You think it’s the greatest thing ever!
You have co-founders!
Long hours with no direct return!
People try to change your vision!
No paycheck!
Ideas Credits > h-p://www.jeffgothelf.com/blog/rock-‐bands-‐and-‐startups
Living the Dream!
LIKE A BOSS
You’re a boss!
Free pizza and beer!
Dress casual!
Cool Parties!
Talking Startup!
LIKE A BOSS
Accelerators!
TechCrunch!
Angels!
VCs!
Alpha, beta…!
MVP!
Lean!
Talking Startup!
LIKE A BOSS
Pivot! Traction!
I’m a BOSS Mentoring at accelerators!
Angel investments!
Fairly lean!
…and on TechCrunch!!
Style yourself!
LIKE A BOSS
Growth Hacker (?!)!
Ninja!
Guru!
Rockstar!
Find your Passion!
LIKE A BOSS
Just go for the first love.!You can always change later ;)!
Steal ideas!
LIKE A BOSS
Thomas Edison!“The Boss”
Even Thomas Edison – who gave ideas their (terrible) symbol – was not the first nor the only
working on it.!
Have more Ideas!
LIKE A BOSS Come up with 10 ideas a day…!
…and throw them away!!
“I write one page of masterpiece to 99 pages of shit”!
Hemingway! Ernest Hemingway!Writing Guru
Hype it up!
LIKE A BOSS
"I have just solved the problem of the subdivision of the electric light.”!
“When I'm through, only the rich will be able to afford candles.”!
“Lai dat.”!!
Thomas Edison!Boss! (finally ready after 2.5 years)!
Stock of gas companies!
Pivot!
LIKE A BOSS
First idea is not working out? Adjust concept, revenue model, target market, etc.!
First Startup!
LIKE A BOSS Pivots!2007! !“3D collaboration”!2008! !5 prototypes!2009 1 game!
Get 1M Likes!
LIKE A BOSS
Business!2010! !Clean up everything!2011! !Investment from Skype Founder!2012! !1M Likes!
Second Startup!
LIKE A BOSS
• Helping people help others!!
• “Social Craigslist”!
• No noise, all signal!
BRILLIANT!
Fight!
LIKE A BOSS
Before launching, I found many had failed. After launching, I found others still trying, all struggling to
find a market!
Scrap Features!
LIKE A BOSS
What for Who? • Early adopters? • No clear problem Content • Don’t make them think • Charming content
I tried and fix the service by clarifying the value proposition, identify possible early adopters, and
making usage as simple as possible.!
Mentoring!
LIKE A BOSS
I went to mentor at the 500 Startups accelerator, and found many companies having clear value
propositions and doing “lean”.!
Friends & Family Pivot!
LIKE A BOSS
If everything fails, there is always a possibility for a final pivot for saving face: the Friends & Family Pivot!!
Idea source > h-p://grasshopperherder.com/taxonomy-‐of-‐the-‐lean-‐startup-‐anG-‐pivot/
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