building success into the business case for mlearning in your organization

Building Success into the Business Case for mLearning in Your Organization

Chris Van WingerdenVice President Learning Solutions

dominKnow Learning Systems

June 18, 2013

Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden

@Chris_V_Wchris.van.wingerden@dominknow.com

Group Question

What do YOU mean by mLearning?

Group Question

What does YOUR ORGANIZATION mean by mLearning?

Agenda

• People• Technology• Content• Business

TechnologyPeople

Content Business Value

Agenda

People

• Who has mobile devices?• Who needs mLearning?

People

• Who needs mLearning?– Survey: ask how mLearning could help (NOT if

they want mLearning)

People

• Just employees?• Clients, too? Partners? Other external people?• Same needs, or different?

People – Possible Issues to Consider

• Readiness?• Expectations?• Policy decisions required?

Agenda

Show of Hands

How many smart phone Operating Systems do you think might be used to access mLearning content at your organization?– One– Two– Three– Four – I really don’t know

Technology

• Mobile devices– Mobile Phones, Smart Phones, Tablets– MP3 players, other tools in use

Technology - Smart Phones? Tablets?

• Different tools for different purposes?• Same content on all?– Responsive design

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Technology – Bridging the Devices

<canvas> tag

Geolocation

Offline Storage

Rich Media:•Visual appeal•Animation• Interaction

Consistency

On-device Apps Browser-based content

Pros - Always available- Great sophistication

- Easy to create- Easy to update- LMSs are already browser-

Cons - Cost of development- Multiple versions- App stores- Updates

- Internet connection required

- Internet connection quality

Technology - Devices

• Ownership?– What devices does your company have in place?– What devices do employees have of their own?

• Associated Costs – Data Plans

Technology - Other

• Learning Management System• IT infrastructure (firewalls, security)

Agenda

We have a library oftraining manuals

and we need them aseLearning.

We have a library ofelearning courses

and we need them asmLearning.

Device

Environment

49% of Canadians in the Atlantic provinces said they could be using a smartphone,

tablet or laptop computer while watching TV

May 23, 2012Ipsos Reid poll

http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5639

Device

Environment

Show of Hands

Do your organization’s current plans focus on mobile for:• Informal learning• Formal learning• Both

Opportunity for Change

Just in caseJust in time

Gary Woodill, Ed.D., The Mobile Learning Edge

Job Aids

Performance Support Tools

Case Studies

Product Information

Coaching/Tips

“mobile can help support the entire learning suite: formal learning, performance support, and social/informal learning”

“coupled with a more enlightened pedagogy”

Clark Quinn, Designing mLearning

Augmentation(“not delivery of courses”)

Clark Quinn, Designing mLearning

Pre Event Event Post Event

• Introductions• Reactivate prior

knowledge (review) • Pre-work • Challenges,

examples to be solved

• Pre-testing

• Online synchronous

• Online asynchronous

• Classroom/face to face

• Other?

• Summaries• Examples• Practice• Assessment• Updates• Other?

Does this promote learning transfer?

• 2010 review of 32 studies comparing training alone (seminar) against training plus one or more learning transfer activities – Learner readiness activities (motivation, goals, self-

efficacy, pre-testing) in 24 studies, if accumulated in a single program, could result in up to 70% increase in learning transfer

– Six studies that looked at motivation activities alone showed between 8 and 42% increase in scoring over seminar alone

Michael Leimbach, (2010) "Learning transfer model: a research-driven approach to enhancing learning effectiveness", Industrial and Commercial Training, Vol. 42 Iss: 2, pp.81 - 86

Pre Event Event Post Event

• Introductions• Reactivate prior

knowledge (review) • Pre-work • Challenges,

examples to be solved

• Pre-testing

• Online synchronous

• Online asynchronous

• Classroom/face to face

• Other?

• Summaries• Examples• Practice• Assessment• Updates• Other?

Spaced Repetition

Spaced RepetitionCould be:• Verbatim repetition• Slightly modified

repetition• Stories or examples• Assessments, activities,

"retrieval practice"• Dialogues, discussions,

debateSpacing Learning Over Time,Will Thalheimer, 2006.

Exact Repetition

Elaboration, application

Spaced RepetitionLonger spacing:• requires more effort to retrieve information,

which actually leads to better remembering moving forward

• produces multiple retrieval routes• “produce more forgetting during learning” so

learners “use different and more effective encoding strategies”

Spacing Learning Over Time,Will Thalheimer, 2006.

Device

Environment

Content – Design Considerations

Device:• The three Rs : Reduce, Reduce, Reduce!• Shorter events (chunks, nuggets) if

suitable• Edit text (cut, cut, cut)• Reactivate prior knowledge – don’t

reteach• Align content with learner’s pre-

existing knowledge

Device:• Bandwidth/data plans (size matters)• Media file size• Illustration graphics versus photos• Streaming video

• Think thumbs (and fingers)• Device behavior can vary, especially with

media files, buttons• Break some rules (vertical scrolling isn’t taboo)

Environment:• Short attention spans

Speed of Need

Design Complexity

Environment:• Learner control• Overall pacing• Choice-driven

• Media player controls• Text option (close captioning,

transcript, summary)

Environment:• Engagement• Relevance to job• Real-world examples• Practical/concrete

• Emotions• Stories• Questions• Challenges

Agenda

Show of Hands

At what level in your organization is mLearning currently seen as a value or need? (pick the highest level that fits)– The training and development team– Middle management– Upper management (C level)

Business Value

• Solve a problem– Where’s the pain?– What are the possible solutions?– What solutions can you afford?

• Overarching considerations– Where/how does mobile fit into

your larger learning/training programs?

Business Value - Costs

• mLearning tends to be additional cost, not replacement cost

• Existing company devices, associated costs – potentially no additional cost if you leverage these

• New LMS costs?• New costs for content creation?

Business Value – Demonstrating It

• Plan for ROI measurement– Donald Kirkpatrick’s Four Levels of

Evaluation**** Level Four: Results ****

• “Task by Performance Improvement”– “If we could just impact X we could

save/earn the organization $Y a year”Clark Quinn, Designing mLearning

Business Value

• Other values?– Reduced risk• Personal safety• Legal• Commercial

TechnologyPeople

Content Business Value

Questions?

chris.van.wingerden@dominknow.com

@Chris_V_W

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