building sustainability into product development
Post on 16-Apr-2017
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CSR & Product Development
Susan McPherson | Founder and CEO, McPherson Strategies | @susanmcp1
What is sustainable product development?
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Why should companies invest in sustainable product development?
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Just ask the C-Suite…
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Keep in mind:
“An effective sustainability strategy integrates the customer, society
and the business; it does not compromise them.”
-David Jerome & Rob Kleinbaum
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Considerations
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Resource base
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Hazardous substances
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Packaging
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Distribution
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Socioeconomic factors
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Consumer use & disposal
Questions?
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