building your industry voice with social media

Building your industry voicewith social mediaBy David Spark, Founder, Spark Media Solutionshttp://sparkmediasolutions.comBlog: http://sparkminute.comdavid@sparkmediasolutions.comhttp://twitter.com/dspark

David SparkFounderSpark Media Solutions

David LucatchCEOIntertainment Media

Askyourself

Who aren’t youreaching?

Are you communicatingyour company story?

What communicationsneed to changein the next six weeks?

“What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.”

- David Meerman Scott, author of The New Rules of Marketing and PR

Ride current hot newsand cultural memes

Connect an existingbrand or talentto your brand

Focus on content,not social not social media

Convertpotential buyersinto a word-of-mouthadvertising network

Take careof your best resource,super users

The communityis the best help desk

Customer’s perceptionof what they getmust be greater thanwhat they give

Ownmore real estate

Do the oppositeof what everyone elseis doing

Photo thanks:To Flickr users:ElyceFelizLisaBrewsterSteveGarfieldLeoReynoldsCambodia4kidsorgEwanMcIntosh

MattHammBirgerKingMichaelHaslamBurningpaperSusan NYC

What’s working?What’s not working?What needs to change?