bullshit your analyst told you

BULLSHITYOUR ANALYST TOLD YOU

“WE NEED TO ASK BIG

QUESTIONS”

YOUR ANALYST SHOULD BE ASKING IMPORTANT QUESTIONS

AND QUITE HONESTLY.. THOSE ARE USUALLY QUITE SMALL.

“INSIGHTS MUST BE

ACTIONABLE”

ANALYSIS AND INSIGHT MUST EDUCATE FIRST. IF YOUR ANALYST ISN'T EDUCATING YOU THEY ARE SETTING YOU UP FOR FAILURE.

..WHEN IT COMES TIME FOR TRULY PRESCRIPTIVE OR ACTIONABLE ANALYTIC INSIGHTS

“LEVERAGING BIG DATA WILL MAKE IT EASIER”

NOTHING GETS EASIER

WITH VOLUME. IT MAY GET MORE EFFICIENT… BUT THEN AGAIN THESE TYPES OF ANALYSTS HATE THAT WORD.

“ANALYSIS ISN'T

EFFICIENT”

GREAT ANALYSTS SYNTHESIZE. THEY SIMPLIFY. THEY OPERATIONALIZE. THEY FORECAST AND MONITOR. THEY CREATE EFFICIENCY FOR YOUR COMPANY.

THE NEXT TIME YOU HEAR SOMEONE TELL YOU ANALYSIS ISN'T EFFICIENT………

..GET ANGRY.

“THE EXPERIMENTAL OUTCOME IS

INDISPUTABLE. THE TEST IS CONCLUSIVE.

THE SCIENCE IS SETTLED”

A GOOD ANALYST SHOULD BE AWARE THAT FEW TESTS ARE CONCLUSIVE AND SCIENCE EVOLVES ALONG WITH OUR UNDERSTANDING.NEVER STOP TESTING…TRUE FACTS ARE ILLUSIVE.

“WE CAN BEND THE CURVE”

MOST CURVES ARE RATES BEING BUILT ON EVER GROWING DENOMINATORS. ANY ANALYST WITH A FEW YEARS UNDER THEIR BELT CAN TELL YOU THAT RATES BUILT ON LARGE DENOMINATORS ARE ALMOST IMPOSSIBLE TO INFLUENCE. NEVER STOP TESTING…TRUE FACTS ARE ILLUSIVE.

“L1, L2, L3…AND OTHER KPI BULLSHIT”

ANALYST SHOULD BE CREATING THESE NEAR DAILY, TRACKING THEM AGGRESSIVELY, AND EDUCATING YOU ON THEM RELENTLESSLY.

KEY PERFORMANCE INDICATORS ARE JUST VASTLY SIMPLIFIED MODELS OF YOUR BUSINESS.

“AD HOC ANALYSIS AND FIRE DRILLS

ARE DISTRACTIONS”

THEY REPRESENT VALUABLE FEEDBACK AND OPPORTUNITY TO CREATE BETTER EFFICIENCY.

THEY SHOULD BE VIEWED AS JUST THAT, AN INSIGHT INTO YOUR COMPANIES NEEDS AND GAPS IN THEIR EDUCATION.

CORSAIR’S PUBLISHINGTHE NEXT EVOLUTION IN CONTENT

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