bus branding in noida / greater noida / uttar pradesh
Post on 01-Nov-2014
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SIKKA MEDIA & ADVERTISMENT PVT LTDSOLE RIGHTS FOR NODIA BUSES
Our company is proud to
introduce a new and effective
media in the shape of
NOIDA CITY BUSES
You can’t miss a bus
• Bus is the most seen medium in town. 86% of consumers recall a bus ad they have seen.
• Bus messages are powerful, eye catching and hard to ignore
• They are ideal for retail advertisers as they give consumers ideas and drive impulse purchases
Huge coverage and frequency
• An average bus covers over 40,000 KMs every week
• 65% of Delhi , NCR have seen bus advertising in the last week
Entertainment & LeisureGovt,social,political OrganisTelecomsRetailFinanceTravel & TransportClothing & AccessoriesDrinkFoodMediaGames & ConsolesPharmaceuticalBusiness & IndustrialMotorsElectronics & Household ApplCosmetics & Personal CarePropertyLeisure EquipmentMiscellaneousOnline RetailComputersHousehold Equipment & DiyMail OrderGardening & AgricultureOffice Equipment & StationeryHousehold Fmcg
• Bus is appreciated by all advertisers
• Entertainment & Leisure dominates the medium, driven by “mini launches” films and shows
• Very good spread of other categories
• Suitable for all advertisers
Great diversity of business base
The Industry believes there are manybenefits to bus advertising
• Impactful and hard to ignore
• Mobility: effective for targeting specific audiences & locations
• High frequency medium touching people at different times & activities
• Strong high street presence with a proximity to POS
• National with high coverage and cheap CPT
• Great for specific categories/products e.g. films, high street retail
•
In summary
• Bus advertising is effective nationally
• People welcome, notice and remember it
• They respond to it
• They place high value on it
• They feel it works for all products
• A good creative idea will work on bus
Overview
• Total Number Of Buses : 236• Total Kms Covered Daily : 65000 Approx.• Areas Covered : Noida, Delhi, Greater Noida,
Greater Noida Expressway, Ghaziabad, Indirapuram
*(Please see the next slide for detailed area bifurcation)
Areas Covered (Delhi)• Kashmere Gate• Lal Quila• ITO• New Delhi Railway
Station• Barakhamba• Mandi House• Pragati Maidan• Indraprastha Park• Sarai Kale Khan• Nizzamuddin• Khel Gaon• Akshardham• Khel Gaon• Nehru Place
• Dhaula Kuan• Moti Bagh• R K Puram• Safdarjung• Medical• Lajpat Nagar• Aashram• Maharani Bagh• Sarai Kale Khan• Nizamuddin• Kashmere Gate• Lal Quila• I T O• Lakshmi Nagar Mod• Kalka Ji• Lajpat Nagar
Areas Covered (Noida & Greater Noida)• Sec- 62, Noida• Fortis, Noida• Hoshiarpur• Barola• Bhangel
• Surajpur• New Collectorate• Atta, Sec- 18 , Noida• Delta, G. Noida• Nevada• Greater Noida Depot• Pari Chowk• Sec- 37, Noida• Lotus Valley• Golf Course• Jagat Farm• Mirzapur• Noida Mod• Mayur Vihar• Shashi Chowk
• Greater Noida Depot• India Oil Corporation• Lotus Valley School,
Noida• Greater Noida Border• Pari Chowk• Golf Course, Gr. Noida• Lakshmi Nagar• Moida Mod• Mayur Vihar• Samachar Appts• Rajnigandha Chowk• Atta, Sec-18 , Noida• Botanical Garden• Sector-37, Noida
• Greater Noida Depot• Silver City• Tughalpur• Pari Chowk• Gr. Noida Border• Badauli• Mohiyapur• Parsvanath• Lotus Valley• Sec- 37• Sec- 35• Achar• Delta• Jagat Farms• LG round about
• Sharda Hospital• Bajaj• Knowledge Park• Pari Chowk• SVI• AWHO• Anandam• Judge Colony• Kashiram• Mathurapuram• Ajaybpur• Barola• Bhangel• Nagla• Surajpur• New Collectorate• Sutyana• Khanpur
• Panchayat• Nahar Mod• Sikundrabad• Bulandshahar• Kasan• Ryan• Sanota• Kota• Kurli• Bhatona• Gulavati
Areas Covered (Noida & Greater Noida)
Bus Branding
Back Pannel (6ft x 3ft )
6 ft.3
ft
Driver Side Pannel (13ft x 2.5ft )
Conductor Side Pannel (13ft x 2.5ft)
Costing & Specification• Cost Per Bus : Rs 15,000 Per Month• Printing & Mounting : Rs 2000• Display Area :
• Back Panel : 6ft x 3ft approx.• Driver Side Panel : 13ft x 2.5ft .• Conductor Side Panel : 13ft x 2.5ft
• Booking will be confirmed after issuing a formal Purchase Order.
• Minimum Duration 1 Month.• 50% Advance Payment• Service tax as applicable
Contact Details
Viksit Jain (Mob)9650501033
Email Id : info@sikkamedia.com Address : Sikka House, C-60, Preet Vihar,
Vikas Marg, Delhi- 110092
Thank you
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