business pitch instadeal @iminds

Instadeal

Instadeal

[Def]The process of maximizing revenue from a perishable resource by influencing consumer behavior

[Ex∙am∙ple]

Airline industry

Yield management

Est. 2013 …LastMinute Deals

YieldMgt.System

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Need1) Businesses (Hospitality businesses, Entertainment, Health & Beauty)

• No clients

• No reservations

• Time gaps

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Need2) Consumer

• Save money

• What to eat, see or do?

• Planning and reservation

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Approach

1) Businesses

Can create their own customized last minute deals

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Approach

2) Instadeal

Distribute these deals online

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Approach

3) Consumer

Overview and easy reservation of these last minute deals

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Benefits1) Businesses

• Attract new customers

• Improve capacity planning

• Reduce waste

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Benefits2) Consumers

• Discounts

• Availability overview

• Easy reservation without online payment

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Competition• Niche players: Tafel3 (Hospitality business), lastminutewellness

(Health&beauty), arsene50 (Entertainment)

• Group purchases: Groupon, Outspot, Shedeals

• Alternatives: Citypath, Loyalty programs, nukorting.be

• Foreign players: Lastminutedining.nl (NL), Lastminute.com (UK)

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Competition

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•Broader reach• Overview

•Cheaper•Faster•Freedom

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Business model

Commission

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Status• Instadeal BVBA: founded June 24th

• Domain registrations & Informative landingspage

• Website analysis finished

• So far 100 interested businesses in Ghent (40% conversion)

• Two big players: Lunch Garden, Bellewaerde

• Legal contracts: free advice from university professors

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Awareness Businesses

• Door-to-door

• Unizo

• Events

• Associations

Consumers

• Google Adwords € 0,1-0,3 CPC

• Facebook Ad € 0,3-0,5 CPC

• Stickers (eg. TripAdvisor)

• LED advertisement

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Budget 1. Marketing € 11.250

• Google adwords € 5.000

• Facebook € 3.000

• LED advertisement € 3.000

• Stickers € 250

2. Design & Branding € 5.000• HTML-mail and app € 2.000

• Website € 3.000

3. Communication € 3.000• Introduction video € 3.000

4. Testing € 3.000• iLab.o € 3.000

5. Legal € 1.500• European trademark € 900• Legal advice € 600

6. Operational € 1000• Hosting € 300

• Pictures € 200

• Train: go-pass € 500

7. Unizo fee € 200

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MilestonesLong Term: Automated yield management system

Short Term: Growth

• Launch Minimum Viable Product (October 2013)

• Metrics analysis & Testing

• User feedback & Feature adaptation

• Regional roll out (January 2014)

• Application: iOS & Android (February 2014)

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External

Team

Internal