business social networking

Post on 28-May-2015

514 Views

Category:

Business

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

1

Where Business NETworking

meets Social NETworking

Ramon Thomas

www.ramonthomas.com

2

3

4

The Paradox of Choice

5

Findability

Who Google's Whom?

YourName.Com

Company vs Personal Name

Business Cards

Image (Professional)

6

Business Networking is Broken!

Getting Actual Business - 54%

Meeting Right People - 24%

Getting Your Message Across - 21%

source: MyGenius.com

7

Social Networking Theory

Small World Problem (Stanley Milgram)

Weak Social Ties (Mark Granovetter)

Six Degrees of Separation...

8

Online Social Networks

LinkedIn 20 millionFacebook 60 millionMySpace 225 millionMyGenius 8,000

9

LinkedIn.com

Professional Focus

Google PageRank / Search Engine Results

Reference Checks

Ask Questions – LinkedIn Answers

Scope Competition, Partners, Clients

10

11

12

13

14

Facebook.com

Students

Work vs Play!

To Much Information

Events (Parties), Causes, Support, Volunteers

15

16

17

18

19

MyGenius.com

South African

Meeting in Person

Strong Community

Learning Curve

Feedback Loop

Advertising

Cluttered

Complexity

20

21

Points to Ponder

Write Compelling Profiles

Become an Open-Networker

Recommend People (Testimonials)

Meet Online Contacts in-Person

22

Weapons of Influence

Reciprocity

Commitment and Consistency

Social Proof

Liking

Authority

Scarcity

source: Robert Cialdini

23

Becoming a Social Maestro

Honor all invitations

Honor all contacts

Follow-up on all contacts

Give back

source: Tao of Social Networking

24

Networking Coach Tips

Golden Triangle: Giving, Asking, Thanking

Preparation

Follow-up

Selling / Buying Decisions

source: www.networking-coach.com

25

The Referability Habits

Show up on time

Do what you say

Finish what you start

Say please and thank you

source: www.StrategicCoach.com

26

Summary

Elevator Story > Profile

Business Cards > Direct Marketing

Gift Cards / Xmas (handwritten)

Where...? Everywhere!

27

Contact Details: Ramon Thomas

Add me: Facebook, LinkedIn, MXit

Skype: ramon.thomasCell. 082 9407137

ramon@netucation.co.za

Download LinkedIn Lessons ebook:www.netucation.co.za

top related