by e-mail request to: campaign for tobacco free kids therealstory@tobaccofreekids.org victoria...

by e-mail request to:by e-mail request to: Campaign for Tobacco Free Kids Campaign for Tobacco Free Kids

therealstory@tobaccofreekids.org therealstory@tobaccofreekids.org

Victoria AlmquistVictoria AlmquistManager, OutreachManager, OutreachCampaign for Tobacco-Free KidsCampaign for Tobacco-Free Kids1400 I Street, N.W., Suite 12001400 I Street, N.W., Suite 1200Washington, DC 20005Washington, DC 20005

202-296-5469202-296-5469fax: 202- 296-5427fax: 202- 296-5427valmquist@tobaccofreekids.orgvalmquist@tobaccofreekids.org

www.tobaccofreekids.orgwww.tobaccofreekids.org

online at:online at: Missouri Dept of Health & Sr ServicesMissouri Dept of Health & Sr Services

http://www.dhss.state.mo.us/http://www.dhss.state.mo.us/KidsAndTobacco-MO02-20-02KidsAndTobacco-MO02-20-02

Stanley R. Cowan, R.S.Stanley R. Cowan, R.S. Community Policy Specialist Community Policy Specialist Missouri Dept of Health & Senior Missouri Dept of Health & Senior Services Bureau of Health Promotion Services Bureau of Health Promotion P. O. Box 570 P. O. Box 570

920 Wildwood 920 Wildwood Jefferson City Jefferson City

MO 65102-0570 MO 65102-0570

573-522-2820573-522-2820 fax 573-522-2899 fax 573-522-2899 cowans@dhss.state.mo.uscowans@dhss.state.mo.us

www.dhss.state.mo.us/SmokingAndTobaccowww.dhss.state.mo.us/SmokingAndTobacco

Complete PowerPoint of each version are available:Complete PowerPoint of each version are available:

The CTFK ppt CD provides data The CTFK ppt CD provides data specific to every statespecific to every state

- - Just look in the “State Slides” folderJust look in the “State Slides” folder- Open your state- Open your state- Copy and paste- Copy and paste

• 9,900 tobacco-related deaths annually• 41,500 new kids will try their first cigarette

every year• 18,200 kids will become new daily smokers

every year• 121,000 kids alive today will die from

tobacco use• $1.5 billion in annual health care costs

related to tobacco use

Tobacco’s Toll in Missouri

Potential Savings in Missouri

If Missouri achieves just 1% reduction per year for 5 Years

• 203,000 fewer smokers in the state -- just from those averted in the first five years

• Saving 67,000 people from a premature death from tobacco use

• 21,900 Missouri kids alive today would be spared a premature death from tobacco use

Feel Free to Add SlidesFeel Free to Add Slides

Tobacco Industry’s “Change”

In 1998 industry settled lawsuits with states

Claim to no longer market to kids

PR -- Feel-good corporate image advertising

PR -- “Youth anti-smoking efforts”

PUBLIC statement of R. J. Reynolds "Position on Youth Smoking":

"R. J. Reynolds Tobacco Company does not want children to smoke, not only because it is illegal to sell to minors in every state, but also because of the inherent health risks of smoking and because children lack the maturity of judgment to assess those risks."

The Truth

Marketing to Kids

PRIVATE R. J. Reynolds company memo:

"To ensure increased and longer-term growth for CAMEL FILTER, the brand must increase its share penetration among the 14-24 age group which have a new set of more liberal values and which represent tomorrow's cigarette business."

The Truth

Marketing to Kids

Feel Free to Animate SlidesFeel Free to Animate Slides

• June 2001 study of California stores shows 48% have cigarette ads at kids’ eye level (3 feet or lower)

• 23% of stores place cigarettes within 6 inches of candy

• Average store had 17 tobacco ads

Increased In-Store Marketing

The Truth

Source: Stanford Univ. School of Medicine; Univ. of North Carolina Dept. of Health

Feel Free to Re-format SlidesFeel Free to Re-format Slides

$90.2

$119.9

$60$70$80$90

$100$110$120$130

Dollars in Millions

Jan - Sept 1998 Jan - Sept 1999Over 15% youth readership

Ads in Magazines Popular with Kids Increased 33% After ‘98 Settlement

Increased Magazine Advertising

The Truth

Source: Massachusetts Department of Public Health, May 2000

$90.2

$119.9

$50

$100

Jan - Sept1998

Jan - Sept1999

Dollars in Millions

Over 15% youth readership

Ads in Magazines Popular with Kids Increased 33% After ‘98 Settlement

Increased Magazine Advertising

The Truth

Source: Massachusetts Department of Public Health, May 2000

Feel Free to Add Recent NewsFeel Free to Add Recent News

NEWS UPDATE February 2002

#1 Philip Morris pulls advertising from 80 magazines

#2 R J Reynolds likely to follow suit

#3 Brown & Williamson increased ad spending by 25%

Overall tobacco ad spending in 2001 36% lower than in 2000

Ad Spending

108

47.523.8 28

216

119

0

100

200

2000 2001

$ in

Mill

ion

s

PMRJRB&W

NEWS UPDATE February 2002

PM says cutback is business decision, not political or moral decision

PM relies heavily on promotions, direct mail, and point-of-purchase displays rather than print advertising

NEWS UPDATE February 2002

PM has so much market share that benefit of print advertising may be negligible

Ad stoppage can allow Philip Morris attorneys to claim to juries that the company has truly mended its ways

NEWS UPDATE February 2002

NEWS UPDATE – Part II February 2002

As Big Tobacco cuts back on media ads

Apparently also want tobacco control advocates to cut back on ads

Lorillard Tobacco announced plans to sue American Legacy Foundation in Wake Co NC state court for some of its “Truth” ads.

NEWS UPDATE – Part II February 2002

Lorillard accuses Legacy of violating the MSA by conducting prohibited “personal attack on, or vilification of” tobacco companies

Since Legacy’s first broadcast a TV ad of body bags in front of a tobacco firm's headquarters, cigarette makers have complained settlement ground rules were broken

NEWS UPDATE – Part II February 2002

Legacy’s response?

Ads merely stated the truth - - therefore did not vilify anyone

Additionally, tobacco companies are powerless to sue Legacy as it is only a beneficiary of MSA and was not a party to it

Legacy has sued Lorillard in New Castle Co DE state court

NEWS UPDATE – Part II February 2002

“Is the truth campaign actually true? . . . any industry that is responsible for the deaths of more than 400,000 people a year is doing some pretty ugly things. And to point those out, is that vilification?"

William H. Sorrell, Vermont Attorney General Chairman of the tobacco committee of the National Association of Attorneys General

Feel Free to Add Graphs, Feel Free to Add Graphs, Pictures and ArtworkPictures and Artwork

The Truth

The TruthPR to Avoid Change

Philip Morris Philanthropy

$115

$150

$0

$50

$100

$150

millionsDollars GivenPublicity Cost

The Truth

The Wall Street JournalJuly 16, 2001

• Philip Morris Report: "Positive effects [of smoking] include savings in public health-care costs and state pensions due to early mortality of smokers, and savings of public costs related to the support of the elderly."

• Response of Czech doctor Eva Kralikova: "Following that logic, the best recommendation to government would be to kill all people on the day of their retirement."

The Truth

What They Don’t Advertise

The Truth

American Legacy Foundation

Show the “David & Goliath” Show the “David & Goliath” Perspective Perspective

32.823 24

164

0 0

0

50

100

150

200

$ Millions

CDC minimum

appropriated

actually provided

expected fromexcise tax issue

actually provided(ballot failed)

Tobacco Ads in MO

The Challenge in Missouri

The Challenge in Missouri

“You may fool all the people some of the time; You can even fool some of the people all of the time; But you can’t fool all of the people all of the time” – Abraham Lincoln

“You can fool all of the people if the advertising is rightand the budget is big enough”

– Joseph Levine, movie producer

Let People KnowLet People Know

How to Find and Track Legislation How to Find and Track Legislation

Who to Contact for Information Who to Contact for Information

2002 Missouri Legislation

• Current status of legislation can be obtained at www.house.state.mo.us

• Move cursor to 2002 Bill Info• Then on Bill Tracking Search• Select 2002 Advanced• Then type in either

– Keyword– Bill Number– Bill Sponsor

Additional Information Sources

National Center for Tobacco-Free Kids1400 Eye StreetSuite 1200Washington DC 20005

Tel: 202-296-5469 Fax: 202-296-5427 www.tobaccofreekids.org

American Legacy Foundation1001 G Street, NW, Suite 800Washington, DC 20001

202-454-5555 phone202-454-5599 fax www.americanlegacy.org

P.O. Box 570Jefferson City MO 65102-0570

• Tobacco related issues – Bureau of Health Promotion 573-522-2820 buchal@dhss.state.mo.us

• Cancer related issues – Bureau of Cancer Control 573-522-2841 cowans@dhss.state.mo.us

DHSS contacts ...