case study: best practices on how brands can leverage social curation

BEST PRACTICES

How Brands Can Leverage Social Curation

THE SITUATION

THE SITUATION

“Social destination management”

My Brand

WHAT DO BRANDS WANT?

Audience Participation

Control

Filter out Noise

Leverage WOMM

Real-Time Content

Inspire their audience

WHAT DO BRANDS WANT?

THE NEXT EVOLUTION

My Brand

BEST PRACTICES

Events

April 8, 2023 8

MADONNA

April 8, 2023 9

TED

April 8, 2023 10

MISSION IMPOSSIBLE 4 MOVIE LAUNCH

BEST PRACTICES

Multi-Channel Integration

PURINA

April 8, 2023 13

NEW YORK GIANTS

April 8, 2023 14

PATAGONIA

BEST PRACTICES

Social “Hubs”

04/08/2023 16

Olympics Social Hub

NBC SPORTS & GE

04/08/2023 17

US Open Social Hub

TAYLORMADE

18

OSCARS AND E! ENTERTAINMENT

BEST PRACTICES

Conversation Starters & Everyday Fun

April 8, 2023 20

PEPSI

21

IOC OLYMPIC PROJECT

April 8, 2023

22

IOC OLYMPIC PROJECT

April 8, 2023

VICTORIA’S SECRET

04/08/2023 24

Experiment!You don’t have to “get social exactly right” – just get in the game and try different solutions1.Capture the Relevant ConversationsTechnology can now automate social curation – aggregate, filter, curate and display the best social conversations2.

KEY TAKEAWAYS

Build Participatory ExperiencesYour audience wants to participate with your brand – give them that opportunity

3.Integrate Those ExperiencesLeverage your paid and owned media to drive the most possible earned media

4.

Thank you!

Matt Coreymatt@massrelevance.com

@mattcorey