case study-ppt-2
Post on 25-Jan-2017
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By
Real Wide.Com
Neha kumari PGCM5 1506Atul Gurav PGDM 2 1510Rahul Shetty PGDM2 1523Nitish Moningi PGDM2 1517Teja Mulagala PGCM 5 1505
Wendell Godinho CMBA 6 1522
Case Synopsis
Pete Flint and Sami Inkinen cofounders of Realwide.com, real estate search website.
During SIP Inkinen worked with Microsoft and Flint at Battery Ventures focused on venture cap and equity trans of technology based companies.
Impressed by the Vertical search engine or specialised search and found great demand for it.
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Internet Search Engine: Crawling, Indexing, Searching.
Two types of searches: Organic and sponsored. Organic is natural and sponsored to pay for particular key words
Trying to compete with the National Realtors Association and Mul-tiple Listing Services in the world of Online Real Estate Market.
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Case Synopsis
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Case Problem
How to create a User friendly website How to Acquire the listing data. What is the Revenue model to pursue. Dilemma in changing name of the website. Replicating the model which Google used to displayed in from highest
CPC to lowest CPC offered or with the help of auction system. Repositioning the website image and whether to go for Local or National
coverage.
Case Inferences
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Porter Competitive Model
Intra-Industry Rivalry
BargainingPower
of Buyers
Bargaining Power
of Suppliers
Substitute Products
and Services
PotentialNew Entrants
Source: Michael E. Porter“Forces Governing Competition in IndustryHarvard Business Review, Mar.-Apr. 1979
Kayak &
sidestep
If CPC will be high the chance that they will move
to other site
Offline agentPrint media
User friendlyLess costly
BROKERAGE MODEL
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Brokers are market-makers: they bring buyers and sellers together and facilitate transactions.
“eBay acts as a broker, bringing buyers and sellers together and taking a listing fee on products lis-ted over its site and a commission on things sold”
Real Wide’s Business Model
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Case Recommendations / Conclusion
As the website name “Realwide” is familiar thus it is not advisable to change the website name.
Maintaining the rapport with Agents and co-broker to get leads and database.
Opting for crowdfunding and should contact more Angel Investors.
They should opt for new web technology which reduces the latency effect and should be dynamic.
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Website
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Website
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