case study: the pampered chef - campaign launch
Post on 17-Jul-2015
1.105 Views
Preview:
TRANSCRIPT
Case Study: The Pampered Chef – Campaign Launch
Goals
• Increase Fans: Reach 50,000 fans in 6 months (Launched on July 15, 2010)
• Create a Strong Social Presence: Establish a strong social presence and attract new customers and consultants
&
Strategy
• Facebook Engagement: Create and maintain an engaging Facebook Fan Page with lots of interaction
• Facebook Ads: Implement ads to promote activities within the Fan page
Results
• Gained 10,000 fans in one day, reached goal of 50,000 fans in just 10 days without any ads
• In October of 2010, The Pampered Chef took out $4,000 in ads, which resulted in over 34,000 fans with an average cost of 11 cents per fan.
• In November 2010, The Pampered Chef invested another $1,000 in ads to promote a cooking show streamed through Facebook, which resulted in over 16,000 new fans with a cost of about 6 cents per fan.
Pampered Chef Deals
By giving customers an opportunity to engage with the brand on Facebook, the number of fans increased daily.
THANK YOU!Questions? Contact us:
@LikeableMediawww.facebook.com/LikeableMedia
contact@likeable.com(212) 660-2458
top related