cause-related marketing
Post on 18-Feb-2016
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Copyright Symmetrix, LLC 2005. All rights reserved
Cause-Related Marketing
Sean O’Neill
Principal
Symmetrix Public Relations &Communications Strategies
Copyright Symmetrix, LLC 2005. All rights reserved
What We Plan to Cover
Align business and community values
Define the right alliance Design the right program Maximize resources Replicate success
Copyright Symmetrix, LLC 2005. All rights reserved
Align Business and Community Values
Start at home Involve
employees Analyze
stakeholders Give back to the
community
Copyright Symmetrix, LLC 2005. All rights reserved
Align Business and Community Values
Fairfax County Diverse
Population Well-educated
Geography
Copyright Symmetrix, LLC 2005. All rights reserved
Define the Right Alliance
Qualify local bona fide worthy causes
Get involved Understand their
issues Look for
opportunities
Copyright Symmetrix, LLC 2005. All rights reserved
Design the Right Program
Start small Manage
expectations Identify partners Share the credit Build-in evaluation
Copyright Symmetrix, LLC 2005. All rights reserved
Maximize Resources Develop a plan Identify free resources Use local celebrities,
elected officials Define benefits for
co-sponsorships & Media Sponsorships
Motivate Volunteers
Copyright Symmetrix, LLC 2005. All rights reserved
Maximize Resources
Event Management Package and
publicize cooperative efforts
Measure results Learn from
experience
Copyright Symmetrix, LLC 2005. All rights reserved
Replicate Success
Micro Level Re-prints Plaques Event specialty items
Macro level Annual event Proclamations Maintain ongoing
media contacts
Copyright Symmetrix, LLC 2005. All rights reserved
The Bottom Line
"Doing well by doing good" is good business.
Copyright Symmetrix, LLC 2005. All rights reserved
Questions?
Sean O’Neill
Symmetrix Public Relations &Communications Strategies
800.515.0024301.869.3790
soneill@symmetrix.bizwww.Symmetrix.biz
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