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Post on 06-Apr-2016
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CONNECTING
A GLOBAL
REAL ESTATE
COMMUNITY
Cover proper ty located in: Dana Point , Cali fornia, United States
SOCIAL MEDIA At the Sotheby’s International Realty®
brand, we use social media to connect your home to our
vast community of real estate intenders and influencers
from across the globe. Social Media, like real estate, is about
connecting people and cultivating relationships, which makes
it the ideal tool for marketing your home.
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LinkedInThe business social network used for professional networking and
strengthening the brand’s positioning as the voice of luxury real estate.
Google+Essential for optimizing organic search results (SEO).
FacebookLargest social network worldwide with
1Billion+ users.
The social network for connecting friends, family and friends-of-friends.
HARNESSING THE POWER OF SOCIAL MEDIA IN THE MARKETING OF YOUR HOME.
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TwitterBroadcasting short messages—Tweets—to Followers
and acquaintances around common topics through
the use of #hashtags.
YouTubeThe top video research destination for
home shoppers.
PinterestFastest growing website ever—faster than
Google and Facebook.
Desirable real estate demographic comprised
interior design and architecture.
OUR STATS:
50 Million social
impressions worldwide.
300,000 Visits to
sothebysrealty.com via
social referrers.
Thousands of Properties showcased.
Extraordinary Property of the Day
features one property from
sothebysrealty.com on
Facebook, Twitter, Google+
and Pinterest and generates
thousands of additional
property views per day.
55,000 SOCIAL CONNECTIONS IN 160+ COUNTRIES
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Extraordinary Living BlogTimely and relevant, the Sotheby’s International Realty Extraordinary Living
blog provides inside access to some of
the world’s most unique homes and
covers a myriad of topics including Art,
Architecture, Lifestyle and Market Trends.
Some of our most popular articles include:
Accessing the Global Real Estate Buyer
10 Most Admired Properties
The Lure of Buying a Private Island
Lake Como, Italy: Glamorous and Unique
facebook.com/sothebysrealty
@sothebysrealty
google.com/+sothebysrealty
pinterest.com/sothebysrealty
linkedin.com/company/sothebys-international-realty
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