GLOBAL CONNECTIONS

SOCIAL MEDIA

CONNECTING

A GLOBAL

REAL ESTATE

COMMUNITY

Cover proper ty located in: Dana Point , Cali fornia, United States

SOCIAL MEDIA At the Sotheby’s International Realty®

brand, we use social media to connect your home to our

vast community of real estate intenders and influencers

from across the globe. Social Media, like real estate, is about

connecting people and cultivating relationships, which makes

it the ideal tool for marketing your home.

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LinkedInThe business social network used for professional networking and

strengthening the brand’s positioning as the voice of luxury real estate.

Google+Essential for optimizing organic search results (SEO).

FacebookLargest social network worldwide with

1Billion+ users.

The social network for connecting friends, family and friends-of-friends.

HARNESSING THE POWER OF SOCIAL MEDIA IN THE MARKETING OF YOUR HOME.

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TwitterBroadcasting short messages—Tweets—to Followers

and acquaintances around common topics through

the use of #hashtags.

YouTubeThe top video research destination for

home shoppers.

PinterestFastest growing website ever—faster than

Google and Facebook.

Desirable real estate demographic comprised

interior design and architecture.

OUR STATS:

50 Million social

impressions worldwide.

300,000 Visits to

sothebysrealty.com via

social referrers.

Thousands of Properties showcased.

Extraordinary Property of the Day

features one property from

sothebysrealty.com on

Facebook, Twitter, Google+

and Pinterest and generates

thousands of additional

property views per day.

55,000 SOCIAL CONNECTIONS IN 160+ COUNTRIES

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sothebysrealty.com/blog

Extraordinary Living BlogTimely and relevant, the Sotheby’s International Realty Extraordinary Living

blog provides inside access to some of

the world’s most unique homes and

covers a myriad of topics including Art,

Architecture, Lifestyle and Market Trends.

Some of our most popular articles include:

Accessing the Global Real Estate Buyer

10 Most Admired Properties

The Lure of Buying a Private Island

Lake Como, Italy: Glamorous and Unique

facebook.com/sothebysrealty

@sothebysrealty

google.com/+sothebysrealty

pinterest.com/sothebysrealty

linkedin.com/company/sothebys-international-realty

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